In my time off last month, I got the chance for a good think. And one of the things I thought about is how I don’t really trust or feel comfortable around the mainstream. As in, mainstream society. Mainstream art. Mainstream symbols of success. Case in point: when a book sells really well, I assume it isn’t good. I don’t watch network news for this reason. I get my news from podcasts and conversation. When art gets printed on mouse …
You sit in front of your computer. The page is blank in front of you. The cursor blinks at you, mockingly. You decide to do the dishes. Fold laundry. Clean your office. Two hours later, you realize you haven’t written anything. (But your kitchen counters are clean). One of the biggest challenges business owners tell me they face when it comes to writing is this: the process. Here’s what most of us think the process is: …
I’ve been working with a group of business owners who are doing their first webinar ever to promote their good work. They wrote their promotional emails, reached out to promotional partners, wrote swipe copy for those partners, wrote an opt-in page, and a follow-up email sequence. But the thing about taking on a project like … Read More >
My uncle Scott lives in Alaska. Before he had kids, he was a deep sea fisherman. He used to fish the Bering Sea. Not the ocean you see in the vacation postcards. The ocean that disappears people, mysteriously, and no one knows what happened. Anyway. My uncle Scott now fixes refrigeration units on boats and … Read More >
