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The marketplace is changing – so change your marketing

By Stella Orange | Posted in Business, How to Write | Tagged , | Leave your thoughts

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use Old Marketing tactics and stories. It’s time to switch to the New Marketing. Find out how to make the switch so you attract smart, empowered, …

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Tag Archives: "copywriting"

The New Rules of Copywriting #1 - Focus less on conversion, more on resonance

By Stella Orange | Posted in Copywriting | Tagged , , | 3 Comments

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business … Read More >

3 tips for writing a great About Me page

By Stella Orange | Posted in Copywriting | Tagged | 2 Comments

Oh, the mighty About Me page! How you humble us with your simple demands. For many business owners – especially those running serviced based or coaching businesses, the About Me page on their website is an especially ferocious hairy beast. Even if you’ve done a “good enough” job on your Homepage and laying out your … Read More >