Latest Post:

The marketplace is changing – so change your marketing

By Stella Orange | Posted in Business, How to Write | Tagged , | Leave your thoughts

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use Old Marketing tactics and stories. It’s time to switch to the New Marketing. Find out how to make the switch so you attract smart, empowered, …

Read More >

Tag Archives: "your message"

{ Ideas You Can Use }

How to Create More Success and Spaciousness in Your Marketing and Promotions

By Stella Orange | Posted in Advice, Brand + Message, Content, Copywriting, How to Write, Ideas You Can Use, Marketing, Marketing Online | Tagged , , , , , , | Comments Off on How to Create More Success and Spaciousness in Your Marketing and Promotions

You sit in front of your computer. The page is blank in front of you. The cursor blinks at you, mockingly.   You decide to do the dishes. Fold laundry. Clean your office.   Two hours later, you realize you haven’t written anything. (But your kitchen counters are clean).   One of the biggest challenges business owners tell me they face when it comes to writing is this: the process.   Here’s what most of us think the process is: …

Read More >

{ Ideas You Can Use }

Why Your Problem Isn’t Your Copy (and What Actually Is)

By Stella Orange | Posted in Brand + Message, Copywriting, Ideas You Can Use | Tagged , | 4 Comments

“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be put on a cake. Your marketing message is the cake in this analogy. There’s a recipe to follow, more or less. And then when you …

Read More >