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The marketplace is changing – so change your marketing

By Stella Orange | Posted in Business, How to Write | Tagged , | Leave your thoughts

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use Old Marketing tactics and stories. It’s time to switch to the New Marketing. Find out how to make the switch so you attract smart, empowered, …

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Tag Archives: "website content"

The real reason you need to update your website

By Stella Orange | Posted in Brand + Message, Websites | Tagged , , | 2 Comments

Do I have your permission to speak frankly? Okay, good. You don’t really need a website to get clients. Think about it. Many business owners tell me, “Stella, I need a website so I can go out networking and look credible.” No, you don’t. You look credible by being credible. Still other business owners tell … Read More >

The 3 biggest mistakes smart people make on their websites – and the fix

By Stella Orange | Posted in Content, How to Write | Tagged , , | 3 Comments

The way I see it, your website is the face of your business online. Unfortunately, I see way too many faces online that look like this: And just so we’re clear – no, that is not a compliment. There is a beautiful young woman underneath all that makeup and orange self-tanner. But that green eye … Read More >