In my time off last month, I got the chance for a good think. And one of the things I thought about is how I don’t really trust or feel comfortable around the mainstream. As in, mainstream society. Mainstream art. Mainstream symbols of success. Case in point: when a book sells really well, I assume it isn’t good. I don’t watch network news for this reason. I get my news from podcasts and conversation. When art gets printed on mouse …
As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …
There is a simple way to avoid spending a lot of time and energy on endless rewrites of your marketing copy. I use it all the time for my business, and with the business owners I collaborate with. I call it “talking it out.” Take my client Jan. She came to work with me because … Read More >
