No Client Left Behind Syndrome

Do you want to cross the threshold to clients with plenty of money and self-esteem?

So many business owners are writing and marketing to people they actually can’t stand working with.

And they tell themselves they “have to.”

I’ve actually talked with business owners who have told me that they have put themselves in dire financial straights… because they can’t bear the thought of leaving another human being behind.

This is the height of narcissicism.

You think you are being selfless… but it’s actually a thinking disorder.

Like bulimia is an eating disorder.

Or having a borderline personality is a personality disorder.

I call it “No Client Left Behind” Syndrome.

I actually had to duke this distinction out for myself awhile ago in therapy. I’d just broken up with a sweet man, who was a wonderful human being… but not the partner for me.

I was really worked up about letting him go.

At bottom, it was because I know how great I am, and I was sad for him to miss out.

No joke.

I thought that. This is how I know this stuff. I lived it.

And when I realized that, it set me free.

“Well, THAT’S a goofy thought!,” I said.

But that’s what it’s like, right? You know that you’re a force for good in this world. You know that you can make magical sh*t happen (and it’s not magic, it’s just you being you).

And so you hate the thought of leaving anyone behind.

I know I do.

“Inclusion” is one of my values.

I bet it’s one of yours, too.

But let’s play out.

They are setting your prices.

They are telling you when they want to talk with you.

They are testing you by skipping sessions, not doing what you advise them to do, and coming up with a lot of B.S. about why they can’t have what they want.

And unless you’re a mindset coach who loves that line of work, it’s flipping draining.

So, yah, I think the prison metaphor is appropriate.

But the cell door is open, you know.

Can you see it?

To cross that threshold, you merely have to say, “I want to attract clients with plenty of money and self-esteem… who don’t need me to coddle them… they just need whatever results I’ve built my business around.”

Merely.

I say “merely,” but make no mistake – it’s a decision that will be tested.

When you make up your mind that where you’re at isn’t good enough. When you want more. When you decide to let go of other human beings as you step forward on your path. And figure out how to communicate on the “the best things in life are free AND I charge an appropriate amount for the results I deliver” channel.

Make no mistake – you will be tested.

But once you commit with your whole heart to crossing the threshold and letting go of working with any lonely heart, any lost puppy, anyone who you see is suffering and in need of a friend… your world will never be the same.

(And you will actually have MORE to give the world.)

Mighty thanks to M. Lepis flickr photostream for the threshold.