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Hello entrepreneur on the rise,
Glad you’re here. I’ve been waiting for you.
Because you are, my dove, are on the cusp of something big.
In fact, I bet you’re set on making a big splash online – and getting your message straight so you can sell your programs, services and products with online marketing*.
(*That doesn’t suck or sound like everyone else).
You’re ambitious AND…
…You’re clear about what success on YOUR terms looks like. Might be a national TV show. Might be a book deal or speaking on stages.
Might be running your business 3 days a week so you can be there for the kiddos.
Might be that you do better when you are happy and cooking and exercising and doing things beyond work… so that has to get built in to your days, weeks, and months. Otherwise, you don’t want it.
And oh, you want to be making good money, too.
Whatever your goals, you know that connecting and moving people with your writing is a skill you need to get where you’re going.
So the real question now is…
You’re a hottie… so why is your copy room temp?
People love what you’re up to in your business. Your clients regularly tell you that you’ve changed their lives for the better. You walk into a room, and people are drawn to you like moths to a flame. Which, of course, is awesome.
But, when you write about your business…your confidence fizzles.
You second guess yourself. You end up sending emails, building pages, and writing opt in pages for teleseminars that are “fine”… but deep down, you know you are capable of so much more.
You normally have sharp instincts about what works for you – and you aren’t one to blindly follow other people’s rules — but when it comes to writing copy that sells your stuff…you kinda don’t trust yourself.
Which is weird, since that’s not how you roll.
Maybe you copy what other people are writing. Maybe you secretly wish you sounded more like _____________ {insert name of favorite internet rock star here}. Maybe you obsessively read other people’s stuff, trying to glean good ideas.
Maybe you even have a business coach or mentor that you keep sending copy to, and they send it back with a few tips… but your insides holler:
“How can that be FINE?! I want it to SING!”
You secretly wonder if they are going easy on you, letting you off the hook. One thing’s for sure…
Everyone who is KILLING it online
knows how to write hot copy.
& come up with catchy ideas that people really want, too
Think about it. Many of the people you admire online probably have copywriters on their team, but I can guarantee you, they didn’t always.
Good copywriters are expensive.
(At Stella Orange, we don’t get out of bed to write a sales page for less than $5k).
When you’re at a certain stage in business, that totally makes sense.
Because you take that sales page, and use it in a launch that makes tens of thousands of dollars.
Case in point: I’ve written sales pages for clients who turned around and made $28,000… $37,000… (and more, when you tally in what they ended up selling at their events).
But even THOSE clients know how to come up with ideas that people want + write hot copy – they just use a copywriter to get a lot of the heavy lifting done.
The point is, you can’t “farm out” all your copywriting to someone else.
You either need to train them how to write in your voice (and sell)…
… or decide not to spend your money there, and do it yourself.
Meet Stella Orange
Hello, there. I’m Stella Orange, founder and creative director of StellaOrange.com. I’m proud to tell you that we’re entering our fifth year of business.
(I just saw that half of all businesses that started 5 years ago are still around. Not only are we still here, we’re just getting warmed up!).
I got my start as a copywriter. Businesses hired me to write their websites, sales pages (those long sales letters that, yes, actually work), and sales emails.
Lucky for me, I got snatched up by some well-known coaches.
(If I told you their names, you’d probably know who they are).
Here’s where it gets interesting – THEY trained ME in writing hot copy. They knew how to write stuff that got people reading, excited, and ready to buy…
BUT!
They didn’t want to do it themselves.
So they hired me.
At the same time I wrote for them, I was writing for my own business, too.
I’ve been writing 12-15 launches a year.
That’s sixty to seventy-five launches, total!
(What am I, nuts?!)
Probably.
But I know how hot copy works.
We send emails, people buy.
Our online launches regularly bring in five figures. In my last production lab, 80% of the students bought from the sales page – WITHOUT talking to me first.
That was for a program that cost several thousand dollars.
We’ve got a lower price program where ALL students buy from the sales page. That’s happened for years.
Now, is it as simple as sending one email? No, no it’s not. You’ve got to regularly send a quality weekly newsletter, have a good reputation, and have a full soup-to-nuts strategy (which I’ll share with you in this production lab).
But I will say this – other business owners see what we’re doing over here, and they want it, too.
So the past few years, I’ve been a creative partner, advising entrepreneurs who want to go big online on their message and copywriting.
The results? Why, thank you for asking…
One of my students made $7,000 off an hour-long JV call, selling a $97 product from a sales page she wrote with me. Another student wrote a preview call opt-in page with me, which increased response to 45% (that means that almost HALF the people who came to the page signed up for the call).
I’m bragging on my clients because they AREN’T copywriters – they’re just business owners who love what they do. Health coaches. Money coaches. Parenting coaches. Meditation teachers. Therapists. Business coaches. Stylists. Intuitives. Financial planners. Travel planners. Fitness experts.
The only difference between those guys and you is that they know how to communicate powerfully in writing. You don’t need to be a “writer” to do this. You just need to have a personality and basic writing skills.
Which is why I’m all tingly right about now…
INTRODUCING
THE “FILL YOUR PROGRAM ONLINE” PRODUCTION LAB
Nearly all online launches of a group program, product or service is a variation on this theme:
- Emails
- Preview Call Opt-In Page
- More Emails
- Sales Page
- Even More Emails
So I’ve designed this production lab to show you how to message and write hot copy for ALL of these projects.
I’ll show you how to do it in YOUR voice. So that you actually have FUN writing.
(Don’t you look at me like I’m smoking something.)
It’s possible. I’ll show you how to make it simple, take less time… and get you feeling more confident + clear than ever before.
Get your writing DONE… and out there, winning you business.
At Stella Orange, our production labs are designed around getting things DONE.
Our philosophy is simple: you learn messaging and copywriting skills by actually PRACTICING them.
So, in addition to getting your sales page, promo emails, and preview call opt-in page done, here’s what else you can count on in this lab:
- Learning essential copywriting skills — how to write hot headlines, email subject lines, juicy bullet points and more
- Developing rock-solid confidence in YOUR message, point of view, story, and what sets you apart in the marketplace
- The bravery and know-how to write ANYTHING you need, for the rest of the life of your business
My clients tell me, “I printed out all your handouts, and put them in a binder. This is my copywriting bible. I use it everyday – even to do projects that you didn’t cover in the lab!”
You can have this confidence in your message and copywriting. So, let’s talk about what’s included in…
The Fill Your Program Online curriculum
WEEK 1: Tell a powerful story about why you're the one they want
This is where the journey begins – how you got here. It’s not about your training, your credentials, or anything “professional.” It’s about YOU. Being human. And crafting a real story about how you came to do the work you do with your clients. Use this to update your About page… share it in sales conversations… tell it as your intro story at your next talk. When you know what YOU stand for, it all falls into place. Oh, and you’ll also get clear about what sets you apart from the other guy.
WEEK 2: How to get in the heads of your ideal clients
Most business owners fall heart-achingly short when it comes to CONNECTING with their readers. This is a big part of why writing DOESN’T sell. This week, you’ll learn my secret to connecting with your audience, plus my favorite techniques to catching attention in a noisy world.
WEEK 3: Generate ideas that people are hungry for (and a preview call that gets buyers on the line)
Once you’ve got your basic message down, it’s time to start writing. Stella will take you through an idea generating process, and help you workshop a topic + sexy title for your next preview call. This session is about understanding how to position your topic in a way that shifts the same old conversation. You’ll tap into your creative process… and come up with a title that’s catnip to your ideal clients.
WEEK 4: Craft a sexy title for your preview call + nail the opt-in page
This week, you’ll find out how to write a simple “opt-in page” to promote your preview call. Learn the basic “flow” of sales writing… and discover how intuitive it can be. Plus, you’ll learn how to share more of YOUR personality in your writing – and write in YOUR voice. You’ll also learn how to craft mouth-watering bullet lists that make people WANT to show up to get the goods.
WEEK 5: Everything you need to know about writing emails – and no more.
Writing emails can win you friends and loads of business. So this week, you’ll get my secret “how I write emails that get people clicking + buying” recipe. I’ll also give you ideas for how to make this FUN for you… so you actually LOVE writing them! It doesn’t have to be hard… and you absolutely CAN get people to click and buy without lying or tricking people. I’ll walk you through the 4 elements of an email that gets people moving. You’ll also get trained in how to write emails for your promotional partners to send for you.
WEEK 6: Group Writing Review (Team Satsuma)
This week, half the group will pick either a sales email or preview call page to present. You’ll get a 20-minute hot seat… and you’ll be amazed how much clarity and feedback from Stella you’ll walk away with! This is “fishbowl” style – and even if you don’t present, you will learn A TON. Don’t skip this.
WEEK 7: How to sequence emails in a launch
There’s a big difference between sending an email, and creating a systematic email campaign that moves people towards buying. This week, you’ll learn how to write a variety of the most effective promotional emails, outline emails quickly and “storyboard” emails so that there’s a common thread that connects them all.
WEEK 8: How to write a sales page that sells like hotcakes without wanting to die
If you’ve ever written a sales page, you know: it can be a HUGE time (and soul) suck. And if you haven’t written a sales page yet, good news: you’ll learn how to write it in HALF the time that it takes you on your own. It used to take me 10 hours to write a sales page. Learn how to craft a sales page that actually SELLS in a fraction of the time it takes everyone else – plus, learn how to find YOUR creative mojo so that you actually kinda LIKE the process.
WEEK 9: Group Writing Review (Team Clementine)
This week, the second group will pick a project to present. You’ll get a 20-minute hot seat… and walk away with message clarity and feedback from Stella. This is “fishbowl” style – and even if you don’t present, you will learn A TON. My students LOVE these… chances are good this will be one of your favorite (and most useful) parts of the lab.
Spring 2014 Fill Your Program Online Schedule
Wednesdays 3 – 4:15 pm ET | February 5 – April 16, 2014
We meet first 3 Wednesdays of the month
I now have a sense of how what I write will be received my my people
[After working with Stella], I have more confidence in my writing. I just sat down to write a blog post, and it just flowed out of me. I have a stronger sense of how what I am writing will be received by my people. The opportunity of having Stella look at my writing over and over again has been really helpful. I used to be embarrassed to show people my writing. Not anymore–and that has helped me really focus on my writing skills. It’s eliminated tons of stress. I used to get so stressed out and freaked out, just sitting down to write my copy. And writing launches REALLY used to freak me out. I used to feel so out of control, everything was last minute. I didn’t even believe it was possible to have copy that was so clear (and that’s actually helped me develop my content + curriculum too).
-Summer Bock | Fermentationist and creator of Gut Rebuilding | www.summerbock.com
Far more valuable than I could have imagined…
I took Stella’s class because I wanted to get the word out about my business, and I heard from my graphic designer that Stella could not only get the job done, but teach me to get the job done for myself. I got way more out of her class than I expected. Sure, I wrote my Home and Services and Contact pages. But the real nugget was her help with my Beliefs page.It’s one thing to say what we do but it’s very powerful to articulate the “why” behind what we do. Since then, we’ve been using the messaging I learned from Stella to help people know what we’re about, and the message has been magnetic… a powerful tool for us. This course is a virtual smorgasborg of ideas and it’s packed with how-to’s on all kinds of marketing, branding, messaging and content creation. If you’re hungry for a way to reach out to people who need your services, Stella’s got the write stuff. The lessons I learned in Stella’s class are far more valuable than I could have imagined.
-W. Ben Utley CFP® | Physician Family Financial Advisors Inc. | www.physicianfamily.com
I had my website written with lots of big words that don’t necessarily connect with people’s emotions, and she was able to help me write conversationally and really speak to what people are struggling with and why they would come to me. She also helped me find clarity in who I’m serving, and have the confidence to really say what I want to say from my heart and soul, not what I think people want to hear. Because of how my website is now written, I feel more empowered and more in-line with my true purpose. And I had my first $4000 client last week! Thanks Stella!
-Angela Marie Patnode | www.angelamariepatnode.com
Fill Your Program Online is for you if:
You have your own mailing list- You send a regular newsletter to your list
- You have a group program, product or live event you want to sell online
- Plan on growing your business doing online launches
- Need to write a bunch of sales emails and copy for your promo partners
- Want to find YOUR voice in your writing and nail your message
- You know what your business is and how your work with clients – you just need help selling it with your writing online
Maybe you’ve trained with dude marketers or copywriters (or lady marketers who are rather pushy or not so honest with their readers)… and you just feel “icky” about it.
Well, there is another way. And my clients and I are living proof. You don’t have to manipulate or lie to people for your writing to sell. You just need to know enough copywriting “to be dangerous”… and how to get your stuff written well – and quickly – so that you get it out into the world, winning you business.
This is NOT for you if:
- Sending a regular newsletter to cultivate relationships is not part of your plan
- You don’t have a program that’s ready to offer
- You aren’t personally passionate about or connected to your topic
- You are a real beginner who needs more 1-1 clients (go get those first so you aren’t freaked out about money THEN do this lab)
This sounds like exactly what I need, Stella, what’s the investment?
The “Fill Your Program Online” production lab is an opportunity to work with Stella in a small group environment. You’ll get training, feedback in your Writing Review session and your questions answered about messaging, branding, and writing for YOUR specific business.
The tuition for Fill Your Program Online is $2,400.
Now, that makes financial sense if you are going to turn around and launch a program, product or service that will make back your investment… and you plan on using your copywriting skills again and again, in EVERY last piece of marketing, content, and copy you write.
(But it doesn’t make sense if you don’t have a regular newsletter up + running. Or enough 1-1 clients.)
Look, the skills you are about to learn are revenue-generating. When you know how to write about your work in ways that move people and inspire them to act, your sales conversations change. Your talks and workshops change.
You change. Instead of feeling like you’re selling something, you feel confident that the work you do is tremendously valuable.
You feel clear that you’re done undercharging or discounting your services.
You feel inspired to share what you do with more people… because you KNOW how much your work makes a difference.
You get brave. Ballsy. And unapologetic.
If that’s what you’re after, you’re about to get it. And so, so much more.
Payment options
SIMPLE CASH FLOW OPTION – available until January 31st |
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Now just in case you’ve got lingering questions…
Q: How many people in the program?
Great question—we’re capping at 12. I like smaller groups because I need to know who you are and where you’re at in your business to help you message and write.
Q: I’ve got a copywriter on my team (or my VA writes for me). Can she take the lab instead of me?
Yes. And here’s what I’d suggest – both of you come to the first 3 classes (that’s the first month). We’ll get your story, brand, and positioning out of you… and she’ll get trained in how to use those things in your message. Then, in the second and third months, she’ll get trained in writing a launch, using the work you did upfront. You’re both welcome to show up for the Writing Review session.
I’ve worked with business owners and their team in this way before, and it’s a great way to get good people trained, without you having to do it all yourself.
There’s no extra charge for using the lab like this.
Q: I’m on the fence about group programs. Can I just work with you privately?
You get a 15-minute hot seat to present your writing and get feedback from Stella as part of this lab – and you get to ask questions at the end of every call. That said, if you want more personal attention, consider a VIP day or join the Writing Brigade.
If you aren’t sure this is the right lab for you, email at concierge@stellaorange.com and ask Noelle anything. Tell her where you’re not feeling totally clear that this is your next step. We’re not interested in putting you in a program that won’t work for you. So we’ll answer any questions you’ve got, so you can buy with confidence.
Oh, and did you see there are just 12 people in this lab?
Q: I can’t make a live class.
No problem. We record them all. And post the handouts (which are awesome, by the way) on the class page.
Q: Will you look over my shoulder when I write?
I believe that the best way to learn writing—and get really clear on your message and “voice” in writing—is to WRITE. So, we’ll walk you through what you need to know to message and write all your big online marketing projects. We’ll also train you in ways to way your message more powerful, pull a bigger response, and delight your readers.
But we also know it’s good to get feedback. So you’ll get a 15 minute hotseat to present one writing project to Stella, and get feedback on how to make it even better.
Q: Will you give us templates?
Yep. We’ll share our templates for writing hot emails, sales pages, JV packets and preview calls… but please, for the love of all that’s holy, don’t stop there.
This lab will show you the rules of writing that sells – and encourage you to make them your own. Develop your own style, voice, and way of writing copy that works for you and your audience.
Because the more you do it your OWN way, the better it will work. People are tired of the canned messaged. They want real people offering to make a real difference.
The “Orange You Glad You Worked with Stella”
100% Risk-Free Guarantee
I want you to be MORE than satisfied with your experience in the “Fill Your Program Online” Production Lab. If you attend the first class, complete your homework, and you aren’t happy with the program, let us know BEFORE the second class. We will refund your tuition (less non-refundable deposit) in full. You’ve got nothing to lose!
I stand behind all of my programs with total certainty.
Get the #1 skill that grows an online business.
I’m living proof that the internet has the power to give you what you want in life: work you’re passionate about, more freedom, awesome clients from around the world, a business that succeeds no matter what your local economy is doing, more time for your family, peeps, and side projects (home brewing kombucha, anyone?)
But the way to GET that is to write about what you do in a way that resonates with people.
We’ll walk you through how to that in this production lab.
Think of it – we’ll show you how to craft a message that SINGS to great clients… and feels really, really good to put out into the world.
Space is limited to 12, so if you want in, don’t wait. This lab sells out.
Keep up the good work,
Your guidance really pushed me to move.
The program was fantastic. The material and your guidance really helped me get started moving forward. I was so stuck in a view of what my image as a physician should be (even though it never really fit me) that that view kept getting in my way, keeping me stuck, as I approached this new part of the business. Your guidance really pushed me to move.
I don’t remember how I found you but I am so glad that I did. Working with you has been joyful, rewarding and productive. I look forward to having fun working with you again in the future. I love the way you think – and write. Working with you led me to a whole new way of looking at my business.
I feel so much lighter and ready to move.
And all this began with your class. Bet you didn’t realize how much power you have. (I’ve got a really big smile here and I’m sending a giant hug.)
Thank you. Thank you. Thank you.
-Dr. Judy Chiger | www.drjudychiger.com
I have sold more, made more, and am more focused since I hired Stella
Meet Stella – she writes copy that makes our cash registers sing…and let me tell you, mine is singing! I have sold more, made more, and am more focused since I hired Stella with my relationship coaching business. I hired Stella within the last 3 months… and I have made more in that time than I have in the 15 years I have been in business averaged out. I have hit my goal of $3K per month, consistently in the last 3 months and I am on track for my $5K/per month goal for next year. It is awesome! All because of the clarity in programs [that came from this program]. It has made it very simple for me to invite prospects to make a purchase decision!
-Darshana Hawks, PhD | Relationship Coach | www.DrDar.com
For the first time ever, I have the courage to fully commit to a niche I love!
You are a magician, Stella!! Thanks to working with you, I finally have a homepage for my website that is intriguing, enticing and inspiring. Before my marketing message was so vague, undefined, and bland, even I was bored reading it! Now, it has come vibrantly alive, not only for potential clients, but also for me. For the first time ever, I have the courage to fully commit to a niche I love, and express it for the whole world to see. I can finally let my creativity come out of hiding and talk about my coaching business in a way that is compelling and profitable. Not only that, I have so many great ideas for newsletters, blog posts, and other writing projects, I can’t wait to begin. I am so grateful you came into my life, thank you, thank you!! Oh, and I also broke through a major block around writing and marketing, thanks to you.
-Fredi Baker | Master Certified Coach | www.FrediBaker.com
The best money I spent this year!
You could put me in front of 5,000 people and I would have no problem, but when it came to writing my website, I lost my confidence. I was really all over the map. I’ve done a few other programs in the past year—I believe in investing in myself. And I just told my husband this: the program was the best money I spent this year. I have hit the jackpot. It gave me the confidence to write and create my website. On those calls, you had handouts. You showed us what to do. You gave examples. You made it so simple and clear. I keep going back to the handouts, because I know you gave us great instructions, step by step. I appreciate your simplicity and realness. My website goes live Monday. It would not be possible without your class. Is it perfect? No. But like you said, it doesn’t need to be perfect. It just needs to be good enough.
-Tracey Vlahos | Weight Loss Coach | www.breakthroughliving.biz
Photos courtesy of planetka and Flickr users Victor1558, JD Hancock, William Hook