VIP Days are custom-designed intensives where you and Stella work side-by-side to nail your message and “point of view,” make sure your brand attracts high-quality, high-paying clients, and get your copywriting projects done.
In addition to Stella’s focused attention, you’ll also get access to Stella’s library of templates, how-tos, and checklists for writing effective, human-centered copy. You’ll write your own copy in a VIP Day… and you can expect Stella to review it and give you notes on the highest leverage items to tweak so you up your writing confidence as you up your response rate.
Here’s what I can help you do:
- Create a brand that attracts higher-level clients
- Change how you “position” your services so you can command premium rates (and get them)
- Figure out what to write in your email newsletter
- Eliminate your hourly rate and creating lucrative packages (and price ’em)
- Write your website
- Write your sales page and promotional emails
- Name your teleseminar and write the opt-in page
- Create your signature talk and speaker one-sheet
- Plan your marketing calendar for the year
Here’s what people have gotten done:
- Fredi got clear that she was really working with coaches who’d lost connection with their passion. She made her message speak to THEM-and then offers them writing programs to help them drop in to themselves on a regular basis. She rewrote her homepage, crafted a new tagline, renamed her programs, and gave her initial session a “gotta have it” title.
- Stephanie discovered that, although she got a lot of media attention as a feng shui expert (and even had her own cable tv show!), she wasn’t attracting clients who were willing to pay premium rates for her skills and talents. So she let it go. We created a new business for her-with a new name, new brand, new tagline, new programs, new commitment to send out her newsletter regularly-based on her deep desire to help more women develop their resilience and spirituality as they grow their businesses. Eighteen months later, she crossed 6-figures.
- Susan was ready to do more public speaking as she prepared to host her first 2-day live event. We came up with 2 dynamite signature talks, including titles, short copy, bullet points of “what you’ll learn,” and a short bio. She wrote her speaker one sheet and rewrote her homepage and opt-in page for her awesome free gift, based on her vision of where she’s headed.
- Elise was a writer, but writing her blog felt like torture. She knew that she needed to be sharing great content with her list in order to offer group programs virtually (which she wanted to do), but the blog writing was standing in her way. She also wanted her readers to engage and leave comments on her blog. She worked on clarifying her message so she only wrote about what she was really passionate about, asking powerful questions to engage readers, and together, we crafted 20 hot headlines for her articles over the next 5 months. I gave her simple ideas for writing great articles, and she wrote 3 articles as part of her VIP day with feedback from me.
- Andrea was ready to “go for it” in her business-and she needed an inspiring brand that resonated with where she was headed. She’d been offering energy work, but found that she wasn’t attracting people who were willing to invest with her at a higher level. She’d also recently completed a training and wanted to showcase her new skill set. She used her VIP day to create a new business name and tagline, write a homepage with great energy that showcased results and moved people to act, and came up with the name and outline for her awesome free gift.
Investment: $3,400 for a 3 hour session, plus 2 integration calls to review your copy and email support as you write and implement.
Considering a VIP Day?
Contact us to request a meeting, talk about you’ve got up your sleeves, and see if we’re a match.




