Cross “write my website” off your To Do list!
Write your website in half the time – and make sure it’s three times as good.
Dear Person Who Needs to Write (or Redo) Your Website,
- Don’t know WHAT to say on your homepage?
- Have you been AGONIZING over how to write about who you are?
- Are you TERRIFIED that you’re going to screw up your website… and you’ll look foolish and no one will want to work with you?
- Does “editing” what you wrote feel more like TORTURE than progress?
- Have you been TRYING to write stuff, but it totally STINKS (or what’s on your website now isn’t bringing you business… but you don’t know why)?
If you can relate, then you are in the right place.
Because your whole ability to win business online begins with having a clear website that sings to your favorite kinds of clients.
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What’s holding YOU up from getting your website done?
In my work helping up-‐and-‐coming business owners write powerfully about what they do, there are 3 major stumbling blocks that undermine otherwise intelligent and action-oriented people:
- Lack of structure – not being clear on what needs to be done + how long it takes (and so you can’t work methodically + efficiently)
- Unchecked perfectionism – insisting on perfect when “good enough” makes money
- Working alone – refusing to ask for help or have a simple, open conversation when you’re having a hard time
So you procrastinate. Or you rewrite. And you show it to your partner, your friend, even your business coach. Even though they say it’s okay, you aren’t convinced.
You want to stand out. You want to sound like the bad ass you are. And you don’t want to look like the scores of internet marketers out there who are saying they same things using the same words, and it all feels fake, scripted, and so dang uninspiring it just makes you want to scream.
Well, then.
You are about to encounter your very own secret weapon to getting your website good done, and out the door, so it can win you loads of business.
ANNOUNCING THE WRITE YOUR WEBSITE PRODUCTION LAB
The “Write Your Website” Production Lab is a five-‐week program where you’ll write the 3 web pages you need to have a complete website that wins you business. You’ll also craft an Awesome Free Gift that gets the right people signing up for your mailing list. And brainstorm what to write about in your newsletter and blog, so you build relationships with potential clients over time.
Not only that, you’ll ALSO get basic training in core copywriting skills like writing headlines, pull questions, calls to action and more.
Plus, you’ll get my field-‐tested secrets to quieting the gremlins that keep you from getting your writing done. So that you become a ninja of productivity. An maven of working methodically. And a master of getting s*** done.
Before you read one more word - Here’s my philosophy about writing copy:
For The Win – Tip #1: Abandon perfectionism.
I know you’re used to doing things perfectly. But if you want to get ahead in your business, you need to stop. Your perfectionism is assassinating your ability to get things done. Instead, shoot for “good enough”-then move on.
For The Win – Tip #2: Work methodically.
“Be regular and orderly in your life, so that you may be violent and original in your work” wrote Gustav Flaubert – and he’s right. Give yourself structure – set a timer for 45 minutes. Work in distinct drafts. Schedule writing time in your calendar. You’ll be surprised how much you can get done like this.
For The Win – Tip #3: Don’t write alone.
I know, I know, writers are a weird, solitary bunch. But we also like to run our ideas past people we trust before we spend too much time developing them. Find someone you like to talk out your ideas before you write them down – it will save you so much wasted time, and it’s way more fun.
Everything you need to write your website.
All my production labs are designed around – wait for it -‐ production. I only want to teach people who are hungry to get their s*** done. You don’t want to “hang out” in a program learning fancy theories… you want to get out there and meet people and get new clients and win business!
There’s no fat in a production lab. It’s pure, lean this-is‐what‐you‐need‐to‐know‐to‐win‐clients‐online muscle.
By the end of the Write Your Website production lab, you’ll have written your:
- Homepage
- Services or Programs page
- About page
You will also create:
- A topic, sexy title and outline for your Awesome Free Gift (so the right people opt-in to your mailing list)
- A content map for a year’s worth of newsletter and blog articles
That’s a strong, simple, complete website that’s ready for business. (You’ll also get training in what you need to do next to build out your online platform – that’s week 5).
Stella, You know I hate long sales pages.
REGISTER ME NOW FOR THE WRITE YOUR WEBSITE LAB!
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THE WRITE YOUR WEBSITE CURRICULUM
Craft Your Powerful Story (How to Write Your About Page)
- You’ll come to the lab with competitor research in hand, so you know what the other guy is doing (and how you intend to do it better)
- You’ll learn 2 simple ways to tell YOUR story on your About page
- You’ll learn the 7 steps to write a great bio in half the time
Copywriting skill #1: How to write “hooks” that catch readers’ attention
Copywriting skill #2: How to use “write space” to create a feeling of clarity, organization, and groundedness on your website
Make the Connection (How to Write Your Homepage)
- You’ll get permission to be dramatic, outrageous, and “make a scene” on your homepage
- You’ll learn how to write a homepage that’s simple, powerful, and move the right people to action
- You’ll start writing copy that moves people from where they are to where they really long to be
Copywriting skill #1: How to write “pull questions” that pinpoint the EXACT problem you reader has – and “pulls” them into reading more
Copywriting skill #2: How to write hot headlines that stop readers dead in their tracks
Writer’s Block BREAKTHROUGH Bonus – with Sarah Finks of SarahFinks.com
Newer business owners often get stuck writing their Services page because they don’t know how to package their services. (Hey – you don’t work per session or per hour, do you? Don’t do that. You’ll never get ahead that way. Offer packages).
I’m not a business coach – I’m a writing mentor -‐-‐ so I’ve asked my friend, business coach Sarah Finks to pop in to talk with us about how to package your work in a way that adds more value to your clients… and increases your earning ability.
If you need this, don’t miss it. If you’re a seasoned entrepreneur who already has packages, use this week as a writing work week.
Solve Their Problem (How to Write Your Services Page)
- You’ll get clear on who your ideal client is and what THEY want from you
- You’ll learn why you MUST stop writing “you get 3 coaching sessions per month” if you want to make money (and what to write instead)
- You’ll learn how to write a Services page so the right people want to hire you
Copywriting skill #1: How to write about results so people see the value and want it
Copywriting skill #2: How to write “calls to action” that move people
Bonus: How to name programs that people want to buy
Moving Forward (How to Use Your Website to Win You Business)
- You’ll learn the next step to building your online platform
- You’ll create a title + outline for your Awesome Free Gift
- You’ll brainstorm content for your newsletter
- Now that you’ve got all this writing momentum, you’ll make a personalized plan for moving forward
What have other business owners created in Write Your Website?
Susan Hesselgrave, Radiance Image Consulting | RadianceImage.com | Homepage, Services page, About page written in Write Your Website
Dr. Judy Chiger, DrJudyChiger.com | Homepage, Services page, About page written in Write Your Website
Angela Patnode, Daringly Express Your Soul | AngelaMariePatnode.com | Homepage, Services page, About page written in Write Your Website
HOLD UP - WHO AM I?
Hello. I’m Stella Orange. And I’m a copywriter. I study the art of writing so people want to keep reading… and gets them so excited that they NEED to take action. Three things you should know about me:
First, I’m trained as a teacher. My first year out of grad school, I taught at an alternative high school in Seattle. I taught low-income, at-risk kids with substance abuse issues and undiagnosed learning disabilities. As it turns out, that wasn’t much of a cash cow. I cleaned houses in the afternoons to finance my teaching habit.
In other words, I wasn’t always a successful entrepreneur. I built my business— which was full within 8 months of starting and is on track to cross multiple 6-figures this year—from zero. So I know what it’s like to build your business on a shoestring.
Second, I learned copywriting by trial-and-error, raising money for a community art center in Montana. I got really good at writing about why kilns, field trips to art galleries, artists, and community is worth funding. I know what works, what people respond to, and I can save you a lot of time and wasted energy.
Third, I studied playwriting. I also wrote and directed plays at the local theater in Montana. (I even spent a summer in NYC at learning to write for the stage at NYU.) One of my plays—about two janitors in the White House who decide to change the course of history—even won an award. Playwriting and marketing have something in common: it’s all telling a story in a way that “plugs in” to our emotions. I teach my clients how to do this, too. Theater! (Which there will PLENTY of in this course, by the way).
Why I talk most people OUT of hiring my team to write their website for them…
As crazy as it sounds, I try to talk most business owners out of hiring us to write their website for them. Why?
Because you have A LOT of writing to do for your business. And for that copy to actually work, you have to be clear about:
- Who your target market is
- What problem your solve
- How you work with clients
- How your life story positions you perfectly for the work you do now
Through writing, you get to know your business from the inside out. And this information is as precious as gold to your business.
That’s a task that you can’t really hire out. It belongs to YOU. Because for the rest of the life of your business, YOU are going to be the one communicating the value of your work. In writing. In video. In conversation. In emails. Onstage. Wherever you are, you need to know this.
So even if you do hire a copywriter – you still need to understand what your business is all about. Because what if you hire a copywriter who stinks? How would you know?
So put on your “I’m the boss” undies and let’s do this together.
I no longer suffer from web copy embarrassment.
Before I signed up for Stella Orange’s production lab, I was unclear about the best approach or format to use when I was writing my website and was spending a ridiculous amount of time writing and rewriting and never feeling I’d captured what I hoped to. So as soon as I read the brilliant copy on Stella’s website, I knew I had to sign up.
It was one of the best snap decisions I ever made. Stella’s simple, direct approach to writing and her personalized guidance proved to be absolutely invaluable. I got the bones of my website written in jig time with a minimum of angst! And an unexpected bonus was that I finally got clear about the services packages I wanted to offer my clients. I no longer suffer from web copy embarrassment, and I’m confident that future iterations will be equally as painless!
-Anne Melnyk | Marketing Strategist & Mentor | www.annemelnyk.ca
My other marketing materials are now easier to write
Stella Orange’s production lab paid off for me big-‐time. Not only did Stella manage to turn writing my web copy, a task I was dreading, into something fun and exciting each week, I finished the lab knowing I had the map and the wheels to drive my business forward.
Before completing the production lab, I had web copy that was dry and “I” focused: “I do this, and I do that.” I knew I had to make it more compelling, but I also wanted it to be informative. (There is a lot of confusion about what image consultants do.) “Write Your Website” turned that around for me, and gave me the tools to express what I do and who I serve with enthusiasm and imagination. My big wins?
- Got my website copy done;
- My other marketing materials (social media, emails, etc.) are flowing out and easy to write;
- I now have an operational system for booking appointments out of every piece of writing I do (this was a bonus of WYW, by watching what Stella did).
Stella isn’t just Orange – she’s golden in my business!
-Susan Hesselgrave | Radiance Image Consulting
What’s included?
In addition to getting your 3-‐page website written, you will get:
- Templates for how to set up your web pages ($75 value)
- Exclusive membership in the Write Your Website online forum – where you can get your questions answered, find accountability partners, and rub elbows with a great group of smart, kind business owners across the country who are in the same boat as you -‐ bound for success…. And upgrading the horsepower of their motor (PRICELESS)
- Cheat Sheets for organizing your thoughts BEFORE you write (these will save you time) ($75 value)
- 2 BONUS guest trainings — about how to package and price your work and the tech side of setting up a WordPress site ($225 value)
- More confidence about your writing + marketing (PRICELESS)
This ain’t your grandmama’s copywriting lab…
Before working with Stella, I was somewhat at a loss in putting together copy for my website pages. I could create the content, but not in a way that someone with the perspective that she takes when putting together copy. Her perspective takes what’s important and of value about your business and mixes in your own personal appeal, so your viewers get a personal feel about you from viewing your site. I think that is extremely valuable in today’s marketplace.
-Ann Reynolds | Founder & Educator, Wine Compliance Alliance
Stella helped me reconnect with my love for writing and unleash my playfulness in a way that has me feel juiced up and ecstatic to launch my new business!
Before working with Stella, I was concerned about my site being boring and unoriginal. After working with Stella, I feel confident that my site makes a statement that cleverly and authentically expresses my unique offering. I just know it will draw in exactly the kind of client I hope to work with.
Stella taught me how to clarify and articulate what I do in a compelling way. She helped me tap into my unique personality-my best marketing tool-and I’m feeling much more confident about what I have to offer!
-Sige Weisman, Licensed Marriage and Family Therapist | San Francisco Women's Therapy | http://www.sfwomenstherapy.com
The Write Your Website lab is for you if…
- You want to get your website DONE
- You are willing to do what it takes to make that happen
- Getting your website written + up is one of your top 3 goals in the next 90 days
- You are willing to schedule 1-‐2 hours outside of course time to do the work
- You are committed to put what you learn into action
- You want to sound like YOU on your website AND win business
- You “get” that learning how to write for your business is a VALUABLE investment
The Write Your Website lab is NOT for you if…
- You want a WordPress or tech course
- You like to hide out in programs instead of doing what you need to do to get clients
- You have no intention of writing
- You aren’t a service professional or bricks & mortar business
- You want to write a blog
- You aren’t motivated to do business through your website
So…
- If you’re ready to write… and you want to learn how your website wins you business (and how long that REALLY takes before it starts working)…
- If you’ve seen what others write on their websites and are itching to know WHY they’re doing it that way—and how to do it for YOUR business…
- If you’re a “pretty good” writer, but want more CONFIDENCE when you write (which is KEY when it comes to attracting your ideal clients)
- If you have a website, but don’t know what to change to improve the results you get…
…then the Write Your Website Lab is for you.
Yes, and how much is it?
The Write Your Website production lab is $697. I’ve been told that I could charge more for everything that I’m teaching, but I really want to keep the price low so that anyone motivated to build their online business can take part.
Yes, Stella! It’s high time I get my website written
and win more business from it. I’d LOVE to join you for the Write Your Website production lab.
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Q: When does this start?
A: The lab starts as soon as you register.
Q: Is this for beginners?
A: I highly recommend that you get trained in foundations as you set off on your business-‐building adventure. I hired a business coach to help me set up my online business, and it really helped me hit the ground running. Five years and over $98,000 later, I am still working with a business coach.
This lab attracts a range of business owners – some just starting out, some who are making good money already. If you are brand new, understand that this is a WRITING COURSE, and that the best copy doesn’t speak to “everyone.” If your target market is “everyone” or you don’t have paying clients right now, I highly suggest finding a business coach to help you get your head on straight.
That said, I’ve included a training with a great business coach to give you some pointers about how to package your work – hire her if you need to.
And THAT said, I do move quickly and expect you to be organized enough to keep pace. And to find time to write outside of class time. If you like that kind of pacing, hop on board!
Q: Can you just write my website for me?
A: Maybe. I work with private writing clients who are a good fit. Typically, they have been in business awhile, and they are happy investing about 6-10 times what this course costs.
If that sounds wonderful, please contact my assistant Noelle at concierge@stellaorage.com to inquire about my next available appointment.
Q: I already have a business (or marketing) coach.
A: Good for you! I like to think of myself as the unofficial salesperson for business coaches, because I think it’s really helpful to have a copywriting teacher and a business coach, too.
The question is, does your coach show you how to write in a clear and compelling way that feels good to you?
Many of my clients are working with other coaches. Then their coach says “now, go write your website”… and expects them to DO it! That’s where I come in. I’ll show HOW to write… and I’ll get you fired up to just GET IT DONE, even if it’s not perfect (because it doesn’t need to be).
My Personal 100% Risk-‐Free Guarantee
I want you to be MORE than satisfied with the Write Your Website production lab. If you complete your homework, attend the first class, participate fully, and you aren’t happy with the program, I’m happy to refund your tuition in full. You’ve got nothing to lose!
I stand behind all of my programs with total certainty.
The best money I spent this year!
You could put me in front of 5,000 people and I would have no problem, but when it came to writing my website, I lost my confidence. I was really all over the map.
I’ve done a few other programs in the past year—I believe in investing in myself. And I just told my husband this: the Write Your Website program was the best money I spent this year. I have hit the jackpot. It gave me the confidence to write and create my website. On those calls, you had handouts. You showed us what to do. You gave examples. You made it so simple and clear. I keep going back to the handouts, because I know you gave us great instructions, step by step.
I appreciate your simplicity and realness. My website goes live Monday. It would not be possible without your class. Is it perfect? No. But like you said, it doesn’t need to be perfect. It just needs to be good enough.
-Tracey Vlahos | Weight Loss Coach | www.breakthroughliving.biz
Your guidance really pushed me to move.
The Write Your Website program was fantastic. The material and your guidance really helped me get started moving forward. I was so stuck in a view of what my image as a physician should be (even though it never really fit me) that that view kept getting in my way, keeping me stuck, as I approached this new part of the business. Your guidance really pushed me to move.
I don’t remember how I found you but I am so glad that I did. Working with you has been joyful, rewarding and productive. I look forward to having fun working with you again in the future. I love the way you think – and write. Working with you led me to a whole new way of looking at my business.
I feel so much lighter and ready to move.
And all this began with your class. Bet you didn’t realize how much power you have. (I’ve got a really big smile here and I’m sending a giant hug.)
Thank you. Thank you. Thank you.
-Dr. Judy Chiger | www.drjudychiger.com
So are you ready to write YOUR website?
Give yourself the gift of NOT going it alone – and reap the rewards of getting your website written in the next 30 days. Won’t that feel awesome to get it off your TO DO list?
See you at the Write Your Website production lab!
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Keep up the good work,
Here’s what other business owners have written in this lab…
Dave Rosenthal, Day Dream Excursions | DayDreamEx.com | Homepage, Services page, About page written in Write Your Website
Sheridan Kennedy, Sheridan Kennedy Jewelry | sheridankennedy.com | Homepage, About page written in Write Your Website
Elizabeth Locey, Indigo Light | ElizabethLocey.com
Anne Melnyk, Business + Marketing Strategist | http://annemelnyk.ca | Homepage, Services page, About page written in Write Your Website