The 6 month writing + message program with Stella Orange.
“Copywriting is way, way, UNDERRATED. The fact is almost everyone knows how to type and almost no one knows how to write copy. You’re going to have to invest time to learn how to do it or money to hire the best person you can afford. We are still driven by text. The words you use will amplify your story and a copywriter knows how to put those words together in a way that helps you bring that idea forward.” ~ Seth Godin
The Writing Brigade is a small group where you write, talk out and collaborate with Stella to nail your message and make your “next bold move” in business.
There are two main ways people use the Writing Brigade:
(1) Something about your business has shifted and you need help tweaking your ideas, words, and language so it promotes the work you’re doing now and connects with the audience you want next.
(2) You want to get more results online.
In general, the Writing Brigade is for established business owners who are feeling “hung up” on the words. You need the words to express what you do. . . and until you get them, you don’t feel like you can take that next big step in your business.
What sorts of projects do people work on in the Brigade?
Everyone in the Brigade is working online in some way, though some people join the Brigade because they’ve been getting business for years offline through “word of mouth” and want to start making use of the internet as a driver for growth and a means of reaching a bigger audience.
There are two main projects almost everyone addresses when they first join the Brigade:
1. Cleaning up your website so it connects with the right people and accurately reflects who you are and what you do
2. Developing (or resuscitating) your “blog and newsletter habit”
From there, Stella will work with you to get clear about what your next projects are. We follow this process. And the goal is to help you find your words (and your voice), work with your own creative process, and learn how to drop into connection with your audience quickly, so that writing and marketing flow out of you. . . and get bigger results.
We develop your 6 month project plan based on your situation and your goals. Past Brigadiers have tackled their signature talks and promotional fliers, launched their first teleseminar to their list, written copy for promotional partners to help them spread the word about their offer, or pulled off their first successful full blown online program launch.
What’s included in your investment?
- VIP Project Day (3 hours to get urgent project written and create a work plan for your next 6 months)
- Access to Stella’s popular Writing Guides, with templates and tips for EVERY writing project
- Access to the Writing Brigade training library (with templates, recordings, and real life examples)
- Monthly training in how to write a project (like a sales page, opt in pages, or promo emails)
- You present your work every month in a hot seat and get feedback from Stella
- Our “clients only” email address, for questions and writing reviews
- Send Stella anything you write & she’ll give you notes, suggestions, and edits
- Monthly private call with Stella to talk business strategy or writing
- A comp ticket to the Writing Intensive in Montana so we can do one of your hotseats IN PERSON (and ride horses and drink whiskey together, if that’s your sort of thing).
- Access to Write Club, Stella’s virtual writing group for business owners
This is a 6 month production lab that typically meets the first 3 Fridays of the month, 12-1 pm EST. My goal is to help you build the clarity, confidence, and language needed to resonate with your audience and take that next big step in your business.
One thing you should know about me is that I’m not into long-term hand holding. There will be no hardcore sales pitch for you to buy lots of consulting; actually, it’s the opposite. I want my clients to graduate out of needing me as soon as possible, because I know that I’m not your lucky rabbit’s foot — your clarity, confidence and competence are. To that end, I will happily connect you with a well-qualified business coach, should you need one. I can also deal with them directly to ensure you are not being taken advantage of (which is a problem in the industry). I also have a great network of designers, developers, and back-end “get it done” folks to help you make the impression you want online. I have personally vetted the people I connect my clients with - and only recommend people who I think are in your best interest to work with.
I’m selective about my clientele. Click here to fill out a short questionnaire to see if this is a fit for your situation and goals. If I think I can help you, I’ll invite you to set up a chat.
