We’re halfway through the Marketing Secrets of the Rich + Famous Summit. And there’s something that’s coming up that I just can’t keep to myself.
Growing a business takes skill.
Fans of the Beastie Boys will remember a little ditty called “The Skills to Pay the Bills.”
Enthusiasts may even choose to opt for the multimedia experience here and click through to the B-Boys’ Amsterdam performance of the song.
As part of the series, I’ve interviewed Linda Claire Puig on why you need to send a regular newsletter in your business. Business Breakthrough Specialist Monica Shah on the 5 things you need to bring regular monthly income into your business. And our other “marketing mavens” have given some great practical info on how social media, writing and publishing a book, and getting out of your own way figure into the success of your business.
The point here is that marketing is a collection of skills.
It’s also a muscle that gets stronger the more you use it.
One of the themes that’s coming up with many of our speakers is that you need to have three things to get results:
1. a plan that’s worked for other people
2. consistent action
3. willingness to stretch yourself outside where you’re comfortable
Which means that if you aren’t getting the results you want in your business, chances are you’re missing one of those things.
There’s no one marketing skill that will rescue your business from the throes of sporadic marketing. Or hiding out in your house when you need to be out in the world, circulating and meeting people and teaching workshops or speaking. In truth, you need several skills.
And if you aren’t sure which skills you need to get results… or you aren’t sure where to start (or what to try if you’ve been around awhile and want to play bigger)… well, that’s what we’re talking about at the summit for the rest of the week.
In other words: the skills to pay the bills.
See which speakers spark your interest and sign up for the Summit as my guest (it’s free!)
To your champagne wishes and caviar dreams,
Stella O.
