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Masters need a different conversation


Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is often a big ole gap between the work you do with people, and how your marketing talks about it. Quick story here. My friend Dr. …

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Tag Archives: "effective marketing"

Why Your Problem Isn’t Your Copy (and What Actually Is)

“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be put on a cake. Your marketing message is the cake in this analogy. There’s a recipe to follow, more or less. And then when you …

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The 2 biggest myths about people buying from emails

I’m seeing too many business owners who want all the BENEFITS of having a mailing list that buys from them repeatedly… … but when it comes to the work, the contribution, the sheer grit it takes to nurture relationships to the point where people will buy from a mere email… … they aren’t interested, willing, … Read More >

CASE STUDY: Don’t Skip This Ingredient For a Great Email Campaign

One of the biggest hang-ups business owners tell me they have around writing copy is that it doesn’t SOUND like them. They are themselves on the phone with clients (or in person). Warm, genuine. A guide. An authority. “But Stella, when I sit down to write – ARGH! – it’s like there’s a stranger typing … Read More >