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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Category Archives: "Copywriting"

Your recipe

Come, let us leave the city behind. What’s been built What the neighbors are building What the blueprints tell us how to build None of it matters Can you believe it? It’s all dead, or for someone else. Whew. Talk about letting go! Hello, you. Now that we’re here, standing on the edge of the … Read More >

New horizons

I’ve always told myself that my writing is a magic carpet ride. I originally got my start writing and producing a full season of theater with a writing partner (my next door neighbor Sarah) in the basement of our houses in the Midwestern U.S. When I was thirteen and my family moved to Europe, our … Read More >

Bat signals

When one of my work buddies at the co-working space found me, I was slurping my lentil soup at the kitchen island. He told me about meeting a lady last week who did some kind of work with companies and goes in and does that work. “Anyway,” he continued, “She’s tired of working alone and … Read More >

Spleen song

I was writing in my journal yesterday morning, as I do, having woken up and found myself without the gumption to take off my flannel pjs and slide into something more lycra, to run or to stretch. I craved stillness and quiet and reflection and talking with myself about topics various and sundry. You know, … Read More >

Lions, lions everywhere

I was walking to my office yesterday thinking about what I’ve been seeing and hearing from you all lately. In no particular order, there have been floods and fires. Deaths and harvests. As one woman put it, “All the anchors are being pulled up.” Now, your mileage may vary. But I find the metaphors we … Read More >

A new vision for websites

In my website writing workshops years ago, I used to tell students that a great way to write a headline for a website is to picture yourself in a room that’s crowded with your favorite kinds of clients. You stand up on a chair in the center of the room. What do you yell? But … Read More >

A Tale of Two Marketings

George Lakoff used to teach linguistics at UC Berkeley. I have one of his books – Metaphors We Live By – on my bookshelf. It’s one of those books that took the top of my head off in the first twenty pages… it changed how I look at the world and I felt such a … Read More >

What’s falling away

I write this note to you from Buffalo, New York, where we’ve been collectively going through some things. Not least of these: a big snowstorm that had us in our homes for multiple days, some of us without power or medicine or emergency medical services. It was illegal to drive within city limits. Our street … Read More >

Reaching for Unknown Destinations

Last week, Rebecca wrote about getting on our Growth Edges. (If you missed it, you can read it here.) This week, I write to you from that razor’s edge: Where the road you came in on meets the road you’re about to take into the future. Hello, you. One of the themes that comes up … Read More >

Where There Be Gnomes

I’m a sucker for puns. Why, just this week we’ve been working on our holiday card, complete with gnomes. And where there be gnomes, puns are not far behind. Meanwhile, a dear friend who lives in the mountains out West texted to report that she and her assistant were installing gnomes at a local public … Read More >