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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "marketing message"

The tyranny of ‘common things’

In my time off last month, I got the chance for a good think. And one of the things I thought about is how I don’t really trust or feel comfortable around the mainstream. As in, mainstream society. Mainstream art. Mainstream symbols of success. Case in point: when a book sells really well, I assume … Read More >

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger … Read More >