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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "connect with audience"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger … Read More >

The New Rules of Copywriting #1 – Focus less on conversion, more on resonance

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business … Read More >