effective marketing – Stella Orange Wordsmith

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Social media got you down?

By Stella Orange | Posted in Copywriting | Comments Off

I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

Tag Archives: "effective marketing"

Ripeness vs. urgency in the #NewMarketing

By Stella Orange | Posted in Copywriting | Tagged clear message, connect with audience, effective marketing, marketing message, New Marketing | Comments Off

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger … Read More >

Why Your Problem Isn’t Your Copy (and What Actually Is)

By Stella Orange | Posted in Copywriting | Tagged effective marketing, your message | 4 Comments

“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be … Read More >

The 2 biggest myths about people buying from emails

By Stella Orange | Posted in Copywriting | Tagged effective marketing, mailing lists | Comments Off

I’m seeing too many business owners who want all the BENEFITS of having a mailing list that buys from them repeatedly… … but when it comes to the work, the contribution, the sheer grit it takes to nurture relationships to the point where people will buy from a mere email… … they aren’t interested, willing, … Read More >

CASE STUDY: Don’t Skip This Ingredient For a Great Email Campaign

By Stella Orange | Posted in Copywriting | Tagged effective marketing, marketing strategy, marketing voice | Comments Off

One of the biggest hang-ups business owners tell me they have around writing copy is that it doesn’t SOUND like them. They are themselves on the phone with clients (or in person). Warm, genuine. A guide. An authority. “But Stella, when I sit down to write – ARGH! – it’s like there’s a stranger typing … Read More >

The #1 way to save time writing effective marketing copy

By Stella Orange | Posted in Copywriting | Tagged effective marketing, marketing message | 1 Comment

There is a simple way to avoid spending a lot of time and energy on endless rewrites of your marketing copy. I use it all the time for my business, and with the business owners I collaborate with. I call it “talking it out.” Take my client Jan. She came to work with me because … Read More >