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Why emptiness is a good thing


Greetings, fellow travellers! Interesting idea for you: It can be a challenge to let ourselves be empty. In this modern age, we often hear of people – especially women – who have let their fuel tanks run empty. But that’s not what I’m talking about. I’m talking about letting there be room in our lives. Creating spaciousness. Leaving room for the sunlight and breezes to come in and have their way with us. Not cramming our schedules, homes, heads, and bellies until they’re too full. Years ago, …

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Tag Archives: "connect with audience"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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The New Rules of Copywriting #1 – Focus less on conversion, more on resonance

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business … Read More >