Do you have a “buy now” or “register now” button on your website?
Many business owners believe that adding a “buy now” button to a web page will magically cause people to buy what they are selling.
To illustrate how well this strategy works, imagine going to your favorite store. As you walk up to the thing you are thinking about buying, a salesperson approaches. She stands beside you. Here’s what she barks:
“BUY NOW!”
(I don’t know about you, but when people use all CAPS and an exclamation point, it feels like they are yelling at me.)
Here’s the … Read the rest >
