GET THE #1 SKILL YOU NEED TO WIN CLIENTS ONLINE.

(best of all, you don’t have to do it alone.)

Is this you?

You’re established as a business owner. You know who you are and how you work with clients. You put a lot of time and effort in to writing, but you don’t get clients from it. Maybe you even had a launch that bombed. Your writing doesn’t bring you business.

Or maybe, you’re newer in business. You are having a heckuva time putting words to what you do. You’ve tried, but you are satisfied with what’s coming out. Worse, no one around you seems to understand what you’re talking about. They may tell you “oh, that’s nice…” but they don’t buy.

Or maybe you can’t stand writing! It’s hard. It’s frustrating. You might force yourself to do it. But it’s like pulling teeth. It’s drudgery.

Here’s the thing —

There’s so much writing to do in business!
(and that’s NEVER gonna change)

Fliers. One hundred word bios. Speaker One Sheets. Web pages. Free gifts. Newsletter articles. Blogs. Opt in pages. Sales pages. Email campaigns. Video scripts. Signature talks. Webinars. JV packets.

There’s just no avoiding how much writing there is to do. For most business owners, there are four big problems when it comes to writing:

• So much writing! The sheer number of projects is paralyzing.
• It’s not fun! The process is hard labor.
• It takes too long! It takes hours and hours to get one thing done.
• You put all this work in – and then it doesn’t work! And to pour salt in your wounds, all the effort you put in doesn’t win you buyers.

It’s high time you call in reinforcements. Because if there’s one thing I know for sure, it’s that you don’t have time to waste. And you probably could stand to have a whole heckuva lot more fun getting your projects done — as you find your voice, rachet up your response rate, and really nail your message. In EVERY SINGLE marketing project you put out there. Which is why I’m thrilled to announce…

A yearlong Club for business owners who want to win more clients and make more money from every project they write.

 

How Write Club works

Every month, you’ll get:

• Training in the Project of the Month, plus copywriting skills and tips to make the writing easier, faster, and more profitable
• One of very own “Writing Guides” to walk you through how to format a project — with tips and examples of successful projects that others before you have written AND gotten business from
• A LIVE Q&A call to ask Stella your questions and get answers on the spot
• Exclusive membership in a private online forum with Write Club members so you can get support, ask questions, and meet great people who also have growing businesses (with Stella showing up to post tips and answer questions every week)

And THEN… here’s the COOLEST part…

Once a quarter, Write Club members get invited to:

Every quarter, come to a live 90 minute “Shut Up + Write” session, where you’ll hop on the phone, declare to Stella and the group what you intend to complete, and then we will sit and type right along with you as you do it.

We will also take off one item of clothing before we write. (See the Sixth Rule of Write Club, below).

If you have a hard time setting aside time to write, or you HATE writing, you will love this session!

It’s all about getting sh*t done, doing it together, and not taking yourself so damn seriously.

There will be prizes and public recognition for all business owners who complete their goal in the “Shut Up + Write” Saturday. Because – well, prizes!

You want some powerful motivation to get your writing done? You’ve just found it…

Meet Stella Orange

The founder and creative director of a copywriting shop that’s got her name, too.

Three things you should know:

She’s a copywriter and writing teacher – but most importantly, she’s a teacher. After getting her Masters in Teaching at the University of Washington, she taught the “naughty boys and girls” at an alternative high school in Seattle.

In addition to teaching, Stella consults and writes with business owners in a range of industries, helping them increase their response AND let their real personalities shine through. Her clients report increased opt-in, open, and clickthrough rates, more engagement, and more sales. She’s helped her clients earn tens of thousands of dollars in sales.

That said, Stella also thinks a lot of online marketing is tacky. A former playwright, she brings a creative edge and human touch to her work.

For the last 6 years, Stella’s been writing for growing businesses (including her own). For the past 5 years, she’s been teaching other business owners how to find their own voice in their writing — AND sell like hotcakes. Which means, if you had Stella in your back pocket, helping you write your stuff, you would probably procrastinate less, sell more, and get a bigger response from your writing.

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What’s included?

• 12 trainings in writing copy (approximately 30-¬40 minutes)
• 12 one hour dedicated Q&A calls to ask questions about how what you’re learning applies to YOUR business – and get answers from Stella on the spot
• Access to 12 of our very own “Writing Instruction” guides for every project, with templates for how to format a project, questions you need to answer first to write more powerfully, and a step-¬‐by-¬‐step process to get your writing done
• 4 “Shut Up + Write” Saturdays (90 minutes of 100% pure get it done fun!)
• Deadlines for each month’s writing project ‐‐ so you stay on track!
• Downloadable MP3 recordings of all trainings for easy review and study
• Your own “Message Playbook” workbook for easy reference of your key message and talking points after class is over
• Exclusive membership in a private online forum with lab members so you can get support, ask questions, and meet great people who also have growing businesses
• Friendly, fast email support from our team
• More confidence about writing EVERY marketing project you need to create from here on out, for the rest of the life of your business (PRICELESS)

And although you can’t talk about Write Club, you can email your friends and tell them you’re also getting:

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Write Club is for you if…

• You’re a seasoned business owner, who needs your writing to take less time and
  make more money
• You’re a new business owner, who wants to build out your marketing materials,
  one step at a time
• You’re in another business building program but aren’t getting strong, clear guidance
  around the writing piece

Write Club is NOT for you if…

• You think your business is “different”
• You don’t have a business
• You don’t know what you sell
• You don’t care about people, you just want to sell
• You’re a whiner
• You don’t do the work

Yes, and how much is it?

Business owners invest thousands of dollars to train and write with me.

But my production labs are loaded with content (and intense).

Now, I realize there’s a bunch of you out there who want to improve your writing skills…

… but you don’t want it to cost a lot or take a lot of time.

So I made Write Club for you. To train you in the projects business owners write regularly, at a civilized pace. It’s a great compliment to any other programs you may be in, at a price that doesn’t require you to get a second mortgage.

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Q: Is this for beginners?

A: Write Club is about writing for your business – but at the end of the day, it’s a writing course. I’ve helped many beginners find their words for what they do… but many of them end up hiring business coaches, too.

Q: I’ve been in business awhile. Is this for me?

A: Maybe. I’ve designed this lab as a club to help people build their copywriting “muscle” over time. This is great for seasoned business owners, too. Especially if you aren’t winning business from your writing.

That said, you might want faster results, more of my undivided attention, or for us to do the writing for you. If you want Stella’s undivided attention and wicked brain on your project, check out our VIP project days here.

Q: Do I actually get to talk to you?

A: Aw, shucks. Yes — I answer questions on the online forum several times a week, and you can ask me anything on the monthly Q&A calls. If you do this, I’ll get to know you and your business a bit better.

Q: Who else is in this course?

A: We tend to get mostly coaches and service professionals, with some bricks and mortar businesses and retail. Pretty much all of our clients have some sort of presence online, even if they have a local storefront or office. We’ve got members based in Canada, the UK, Israel, and Australia.

Q: Will you look at my _____?

A: I don’t do private copy reviews as part of Write Club. You can ask me questions about your writing, message and strategy, but if you want me to look at your writing and give you notes, consider doing a VIP project day or joining the Writing Brigade. Please note I am selective about who I work with privately. Serious inquiries can email concierge@stellaorange.com with a short description of your project and goals, and if I think I can help you, we can set up a time to talk.

Q: I can’t make the live calls. Can I listen to the recordings?

A: The trainings are recorded, so yes. The Writing Guides are also quite good – some of my clients skip the recordings and just work through the guides. The Q&A calls will be recorded, too.

Q: What makes this different than other writing programs?

A: Two things: my quirkiness and the fact that I’m about business. At the end of the day, I help my clients develop their confidence and competence in communicating ideas and writing copy. As Seth Godin has said, many people know how to type. . . but few know how to write copy.

Writing copy is about persuasion and influence. It’s about learning how to stop thinking about yourself all the time (and whether you’re going to look foolish), and to start tuning in to other people’s challenges, desires, and hesitations. Honestly, this is what I’m doing when I teach writing — I’m teaching how to think and see the world through the eyes, hearts, and minds of the people you’re here to serve.

I want more good people doing good work to be more persuasive and have more influence with other humans, in an ethical and uncommon way. Lots of experts teach how to write “hot copy,” but I haven’t seen many of them do it in a way that fundamentally respects the intelligence and dignity of their reader. I do. And I’ll teach you how to do it in your business. And, hey, you still get plenty of clients this way, too!

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My Personal 100% Risk‐Free Guarantee

I want you to be MORE than satisfied with your decision to join Write Club. You have 30 days from your date of purchase to test drive the production lab. So long as you email me before that deadline, I’ll refund your payment in full. So buy with confidence - and trust that you are getting a first class experience at a great price.

Buy with confidence – I stand behind my programs 100%!

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Still haven’t signed up?

Maybe you want a personal invitation.

Hey, you. If you’re still reading this, I must be doing something right.

But I’m curious, why haven’t you joined Write Club?

Maybe you just want to see how I end a sales page.

Here’s what I know for sure – I know a lot of successful people. And none of them got where they are without help.

Sure, you can save a few shekels a month if you don’t join Write Club.

So you go out to dinner once more every month instead.

But then, you’ll miss out on hearing something that instantly shifts the way you write, so that when you send an email that afternoon, you get business.

You’ll miss out on seeing a bunch of business owners take off an item of clothing before a Shut Up + Write session (see the Sixth Rule of Write Club), causing you to laugh and lighten up before you write for 90 minutes.

And you’ll miss out on finally figuring out how to get YOU into your writing – and it feels so good, you don’t care that you’re eating in once more a month to bankroll the experience.

Also? Knowing how to write so people buy is a revenue-generating skill. This isn’t some creative writing or journaling workshop. Each project of the month is picked because you need it to make money. You know?

So, that said, I want to personally invite you to join us for Write Club.

Just don’t talk about it, okay? (See the First and Second Rule of Write Club.)

Keep up the good work,