Does your marketing need a time machine?

Miami, Florida

Wednesday, 12:15pm

Sure, “Bill & Ted’s Excellent Adventure” is a ridiculous movie… but it got me thinking about time machines. In the movie, two high school students about to flunk history get their hands on a special phone booth that takes them through history. They pluck famous figures like Napoleon, Freud, Joan of Arc and Abe Lincoln from their own time, and transport them back to their modern-day final history presentation as guest speakers.

…and the crowd goes wild!

Of course it’s a silly idea, but we watched this at my house on a lazy Sunday afternoon, and it was so entertaining! (Ah, Keanu…)

It also inspired one of my 5 Simple + Smart Ways to Move People To Action On Your Website.

You can check out all 5 ways in my new teleclass at 8pm ET on February 22^nd: “Crack the Code: 5 Simple + Smart Ways to Move People to Opt-in, Sign-Up, and Buy More… Direct From Your Website.”

https://stellaorange.com/crack-the-code/

So here’s Simple + Smart Way #5: Use a time machine to plan your campaign.

Okay, so this is for you if you are allergic to words like “plan” and “systems.” This is you if you still write your newsletter articles and solo email broadcasts one-by-one. You finally park your butt at your computer to WRITE…but first, you have to THINK: what should I write about? What am I promoting again?

You’ve got that flier from a couple years ago around here somewhere…

This is you if you’re trying to fill two workshops, a retreat, and a group program all at the same time. So you’re on the phone, sending emails, and talking it up like there’s no tomorrow… and you keep going into edit your flier as you think of ANOTHER word to describe what you help people do, before you hit “send”…

Or if you think you need to redo your whole website (or make one for the first time from scratch) before you are legit, credible, or can start signing more clients and helping more people.

And if you could just get people to sign up, register with, or buy from you without having to do so much darn teeth-pulling, phone-calling, and crazy-monkey-business… you could finally just RELAX and do the work (instead of burning your candle at both ends serving people AND marketing your work! Phew!)

Here’s the mirage: You need a full-blown website makeover (or geez, a full website) to attract more clients and bring more money in the door. Your “content”—that is, your newsletter, any emails you send to your peeps, your social media, your put-it-in-their-hand fliers—are all of these little, disconnected blips with different ideas and different messages.

Here’s the reality: Let’s start with the first one. You don’t need to go back to the drawing board for your WHOLE website (or create it all at once). What if you focus on creating a really good promotion for ONE of your programs, events or products, first, and get that up and running… and bringing you clients and sales in the next 60 days?

Here’s the solution: Let go of doing everything at once. Pick ONE of your programs or products to start promoting better, and start there. Two things will happen. One, you’ll get more people interested in that one thing. And two, you’ll learn the system for marketing one thing really well. And can use that on your SECOND thing.

You see, one of the biggest mistakes business owners make is that they think they need to move people to action on EVERYTHING they have to offer. But the reality is that you can’t just put your whole bag of goodies on the table—PLUNK!—and think that’s enough to get people to buy. If you DON’T have a marketing plan that’s more than “well, it’s on my website,” there is no way it’s going to work.

And the BEST way to understand how this planning thing works is to just pick ONE thing to promote. Get in your time machine, and zoom ahead 2-3 months. See all the ways you can talk about, share, and inform about the problem your program or product helps people solve. Then return to the present, and start planning all that related content so that it all ties-in and supports that one thing. By the time you get around to making an offer, more people will be educated about what’s on the table, and ready to buy.

Make sense? Good. Want more ways to move people to take action on your website?

Then I’ll see you on the call on Tuesday, February 22 at 8pm ET.

To your sweet success,

Stella

Your Juicy Marketing Mentor