Why You Don’t Need a Copywriter
You're not busy.
You've got the hours to burn. One, you're already super rich. Writing seems like a nifty hobby. Or two, you're unemployed. And right now, your week is looking pretty open...
But if you are busy... and you're kind of a stickler when it comes to promoting your business, there are three strategies to fill your practice, attract your ideal clients, sell more stuff, and get folks genuinely excited about you:
1. You can absolutely, positively write your own website and sales materials. There are some great teachers out there. Or you can enroll in the good old University of Trial and Error. Tuition is unpredictable. But they've got a great continuing ed program. (Tell the professors there I said hello.)
2. You can talk your graphic designer into helping you. They've seen a bunch of websites and brochures. And probably have a pretty good sense of what other folks are doing. (Although, have you seen what other folks are doing with their websites and brochures? That might not be the standard you're looking for.)
3. Talk to me. I totally geek out on helping exceptional businesses wordsmith their websites and sales materials... and get strategic about how they talk to their ideal clients. Your first Wordsmith Strategy Session is on the house -- and gets you clear on what you're looking to do, and what your options are for getting it done.
If the strategy you've got now isn't working, let's talk. I look forward to helping you any way that I can.
...but do you want one, anyway?
Learn more about my approach.
