Imagine having a supermagnet that drew as many clients to you as you wanted. No matter what product or service you offered, you were confident that once the right people heard about it, they would snap it right up. Gratefully. Enthusiastically. Without hesitation.
This isn’t some idle fantasy. It happens all the time.
All it takes is packaging your business, your services, your product, your offer in a way that resonates with people. And moves them to take action.
Now, I’m as big a fan of good design as the next gal, but I’m constantly amazed at how much business owners budget to pay their designers, while believing they’ll just “write something themselves.” Clarity, confidence, and a clear benefit to your clients can only be conveyed through the words that you use, whether you’re in person, sending an email, or launching a marketing campaign.
And as much as I’m a believer in “doing it yourself”… it’s only a good idea if you’re willing to learn how to write effective copy in earnest. Because you absolutely can study how to do it and get the results you’re after. But if you aren’t sensitive to the tricks of the trade (and the common mistakes the rookies make that make their copy read like empty cardboard crapola), you can bet your bottom dollar that resisting delegation is hurting your bottom line.
Step 1. Get clear on your goals for your marketing and business.
Before we begin crafting your strategy, we need to be clear about where you intend to go. And consider whether your website & current marketing channels are the best way to get you there (sometimes an email, letter, brochure or phone call is the better bet.) At this first stage, the driving question is:
“What would your ideal marketing be & do for you if it could be the way you really wanted it?”
This is where we start the conversation at your “Find Your Voice” strategy session. And if you’re more clear on what the problem is, but less sure about how to solve it, that’s fine, too. Because I’m more than a copywriter. I help clients like you relax and laugh and take a moment to think about their business, and make decisions about the best way to get there.
Step 2. Decide whether it’s DFY or DIY.
There are two ways to work with Stella: “done for you”-where I do all the writing, and you reap all the clients, customers, and kudos- or by putting Stella in your corner as a trusted advisor who can teach you what you want to learn about marketing strategy and writing charming copy and value-rich content that actually gets read (yes, even when everyone’s too busy and their inboxes are too full and everyone’s selling something. That, my friend, is our golden opportunity.)
Step 3. Roll up our sleeves & get to work.
My clients like that I really listen, ask good questions to help them get clear on what they really want to do, and that I have fresh, informed ideas about how to get results. Better leads. More people “biting” on an offer. Three new clients that came through their website. More buyers. More enewsletter subscribers. An invitation to speak as an expert. All this bounty comes from investing in the development of an easily digestible, charming core message that’s clear, simple and communicates exactly what you offer.
I’m more than a writer - I’m also a partner in my clients’ businesses, an energizing force, a part of their sales team… and a strategist. The most common feedback my clients have for me is “you really GET me!”
