Maybe someone’s told you that you “need” a blog, newsletter, twitter account, or website with a news feed.
But did they tell you why?
It’s called “content marketing,” and in a nutshell, it means that in the 21st century we’ve got all these nifty ways to share our ideas with other people.
But what often goes unsaid is that the real magic trick with content marketing isn’t just “having” a newsletter, blog, social media account, fresh website content. It’s creating quality content that’s actually worth reading. (There is a reasonable counter argument here, but Stella writes for real people, not search engine robots.)
The other trick is is picking the content channels that work for your personality (read: if writing feels like eating mud to you, please don’t have a blog, or get someone on your team to do it), making sure that you have a long term strategy for why you picked ‘em-and a plan to keep them updated and value-rich-and how you will use your picks to attract clients and bring you business.
If you’ve done all that, and you still want to hire a copywriter to do it for you, the first thing Stella is going to ask you is why you want to outsource of the most crucial parts of your business.
She’s also going to try to talk you into letting her teach you how to do it yourself, so you don’t have to keep hiring copywriters. Talk about a bunch of snake oil salesmen and hucksters!
“Done for You” ghostwriting services include:
- Newsletter articles (6 or 12 packs)
- Press releases
- Rack cards, fliers (Brochures are overrated: let Stella talk you out of writing one.)
- Content-O-Rama: 3 months of engaging topics to tweet, blog and post about (Sample package: 12 blog topics, a custom Reference Guide with the 5 top categories of tips, info, and ideas you should be posting on to win clients and influence people without looking like a self-promoting social media schmoe…plus 2 of each written for you. Your package, of course, will be customized).
- Pink Spoon report to give to people who opt-in to your mailing list
- Bye-Bye Boring Bio packages
- Solo email broadcasts and autoresponder series
(No, Stella doesn’t write blog posts. Stella’s a builder, not maintenance crew. Why are you trying to get out of writing your blog, anyway? Maybe it’s time for a critique to get your creative juices flowing again.)
