Charm School for Homepages
Your Insider's Crash Course to Writing a Homepage That Sings, Sells, and Makes You More Money
Pop quiz:
If your homepage were a perfume, what would it smell like?
Floral, with a hint of spice?
Woodsy, with notes of citrus?
Floor cleaner?
See, for a lot of business owners and service professionals, their homepage -- usually the first thing someone online sees when they're sizing up you & your business -- is about as alluring as a dumpster at Disneyworld.
And just about as magical.
Yes, it can be tough to squeeze the essence of your business into a little, glowing square. And yes, it takes some effort to find the principles and ideas that help you translate your brand - and yes, your PERSONALITY - into pixels.
But, my friend, is it ever worth it!
"If you build it, they will come" is certainly true, but as anyone with a website that sells will tell you, just having a website isn't enough.
You need to really "bait the hook" to catch people's attention. You need to be giving tons of value. You need to have thought through your back-end marketing and the systems that continue the conversation and lovefest with your favorite kinds of clients.
And in my book... you also must be charming.
This is the X factor in digital marketing and sales that is becoming increasingly essential. You see, websites aren't entirely about not your training, years in business, your products or SEO keywords. They're actually about showing you've got the chops to get results for your clients, with every ounce of charm and focused passion you've got. (And, if your line of work permits, that you're having some fun. People like to see other people having fun. Like moths to a flame.)
If you know how to do this (without wasting people's time), you will see more of your favorite kinds of clients, more enthusiasm about what you're doing, and more dollars flying, magic carpet-style, into your bank account.
And so, I invite you to join me as I show you how it's done at:
Stella Orange’s Charm School for
Money-Making Homepages
Thursday, October 14
6 p.m. Eastern
60 – 70 minutes (depending on Q&A)
Here’s what I’ll cover on the call:
- What people really want to read on your website
- A step-by-step insider’s guide to writing a smarter homepage that attracts your ideal clients and creates a palpable, enthusiastic buzz about your work
- 4 huge mistakes smart people make writing websites – and how to avoid them easily & with grace
- Plenty of nuts & bolts “tricks of the trade” to make your web copy look and sound better than 98.8% of the websites out there (including folks who spent heaps on top-shelf web designers)
- The "behind the curtain" systems that backup your charm with some mighty strong marketing muscle
Plus, I’ll take you through my exclusive process that I use with my clients to workshop your homepage – whether you’ve got one now or not. Start to finish, from getting über-clear on the "voice" of your business, to what you're truly offering that's unique, all the way to the "polishing touches" that will make your website really shine. And make you more money than you paid to create the thing.
Also, you’ll be getting some really valuable handouts on this call – because I really am serious about a better-than-the-average homepage that'll make your cash register sing.
Register here:
After you register, you’ll get a link to the class page, where you can get the phone number and access code for the call and download the handouts. I’ll also post a recording of the call there – so even if you can’t make it live, you can access it once you register.
Plus, I'll be offering a complimentary Homepage Analysis and half hour "2 Heads are Better Than 1" strategy consult to everyone on the call, so that you have everything you need to "charm up" your website – and your cash register will be singing in no time.
Register now:
Here's my promise: not only are you going to learn how to polish your homepage by coming to this call, you're going to improve every last piece of marketing you put out there. Which includes speaking to people, writing emails, and anything you write in cards to clients, relatives and friends. Who *doesn't* want to get better at that (and have fun learning how)? Raise your hand. (Then put it down & send me an email, because I'm dying to know why...)
Your Crash Course Hostess
Stephanie Saline is a copywriter and backyard strategist. Her company, Stella Orange, Wordsmith, writes websites and other things that help good businesses look even better (and sell like hotcakes). An expatriate Midwesterner, she’s based in Miami, where she’s an active member of the National Association of Women Business Owners and the Greater Miami Chamber of Commerce.
