“They Won’t Pay You Gourmet Prices If Your Copy Screams Fast Food:
How to Write Copy That Attracts High-Quality Clients
Who Happily Pay You Premium Rates” (PDF)
You don’t need to be a “writer” to craft copy that makes your cash register sing. In this content-packed 16-page PDF, you’ll get the lowdown on what makes a lot of copy look cheap – and how to make it stronger, so you attract a more sophisticated clientele through your writing. Includes several simple “roll up your sleeves” exercises, plus training in how to write “pull questions” – a core copywriting skill that helps you connect with your readers. Also includes a bonus section: “How to write pull questions like a Jedi.”
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