“Simple, Smart Websites that Sell”
Your insider’s guide to turning your website into the money-making work horse it was meant to be.
Tuesday morning
Coombs Street
Remember Goldilocks and the three bears?
One bowl of porridge was too hot, one was too cold, and the other was “just right.” One bed was too hard, one was too soft, and the last was “just right.”
And so it is with websites!
Whether you run a service or client-based business, or a bricks-and-mortar enterprise seeking to ramp up your presence — and sales — online, your website has the potential be one of the best tools in your sales and marketing toolbox. Sending you new business, inviting more and more people to join your mailing list, subscribe to your e-newsletter, sign up for a free consultation with you, and give you the ole “thumbs up” on facebook.
Or, instead of adding to your revenue, it can end up being a “money pit.” A lame duck. Another pretty face, with no personality or marketing muscle behind it.
Simply put, there are a lot of businesses, service professionals and entrepreneurs out there who spend way too much on a fancy website that ends up costing them EVEN MORE to keep updated. Chances are, you know someone who’s got this problem right now.
And on the other end of the spectrum, there are professionals who don’t want to spend much at all, and so they decide to create a website by themselves. Sure, they may even pull it off. But for many who choose this path, it takes way longer—and ends up costing them more in lost time and energy than it would have cost to delegate. (That is, if it even gets done at all.)
Now, here’s the good news: when it comes to building or redesigning your website, it doesn’t have to be expensive “let’s design from the ground up” feast… or the teeth-pulling famine of extreme “do-it-yourselfishness.”
Because you can actually have a website that you control directly, that looks good, actively helps you market and sell your products and services… and leads visitors along a simple, straightforward path to doing business with you.
In other words, you can absolutely, positively have a website that’s “just right” for your business. Without it costing an arm & a leg.
Fed up with your website?
“Just Right” websites aren’t rocket science. It’s really not as difficult as a lot of “experts” would lead you to believe. And a fantastic, money-making website certainly doesn’t need to be custom-built-just-for-you fancy. You can actually get a lot of “bang for your buck” with a platform like WordPress, that uses design templates instead of starting from scratch.
The benefits of building or redesigning your website on WordPress are threefold.
First, you get a good-looking website that matches your brand and core identity, without paying a graphic designer to start at the drawing board for a cool $3,500 - $5,000 investment.
Second, you pretty much get the full menu of “plug & play” ecommerce and digital marketing tools - from mailing list opt-in boxes, to shopping carts and the ability to sell direct from your site with a merchant account to process credit cards, to automated SEO help, automated workshop & class registration, and links & feeds to your social media accounts.
And best of all, you have full control of the content on your site - which means no more paying and waiting for a webmaster to do it… and that your website can update instantly, right along with your business. (This is the #1 reason many of our clients move from their conventional website over to a WordPress site. They’re through with paying someone else to update their website, and they need more flexibility to grow and change their website along with their business.)
On Nov. 9, we’ll be giving the “bird’s eye view” tour of WordPress websites at:
“Smart, Simple Websites That Sell”
An exclusive, free teleclass for Napa Chamber Members
Tuesday, November 9
11 a.m. Pacific
50 - 60 minutes
The ideas & strategies we’ll be presenting are based on our work as a builder and “tech-guide” who understands the capabilities of WordPress websites inside & out, and a copywriter who helps clients write websites that create a genuine enthusiasm about their work.
On the call, we’ll cover some of the principles and strategies to help you answer the question “What would your website really look like and have as capabilities if it could be the way you wanted it?,” including:
- Taking total control of your content - with events, calendars, specials, limited time promotions, opt-in boxes
- Why 3 heads are better than 1 when it comes to building your site
- Simple ideas to start the conversation with your ideal clients online
- The most wasted space on a website – and how to put it to work for you
- Why updating your website regularly helps people find your website - and see you as an expert
Plus, since there’s way more information than we can cover in an hour, we’ll give you Stella Orange’s 7 page bonus content guide on developing or making your website more charming, so that it wins the attention of — and really connects with — your ideal clients & customers.
Plus:
* We’ll spill the beans on a smart way to save money on “search engine optimization” and getting found on google
(Maybe it’s just us, but we believe in sharing insider tips, especially when they’re simple, smart and don’t cost an arm & a leg. We truly enjoying giving good information on these calls, and have a lot of fun doing it!)
You can register here:
After you register, you’ll get a link to the class page, where you can get the phone number and access code for the call and download the handouts. We’ll also post a recording of the call there – but you only get access if you register.
Plus, since we know you’re busy and we really appreciate you calling in live (it’s more fun for everybody that way), everyone on the call will also get a special offer to make it super easy to build or redesign your website. And when you’re on the call, we’ll answer as many of your “burning questions” as we possibly can!
Register now:
Teleclass Hosts
Lisa Gottfried is an online promotion expert whose company, Digital Weavers, creates videos, websites and strategy that combine tech smarts with a human touch. She helps clients use the power of the web to offer real value, ideas and connection. As a sales trainer and account developer for a national telephone headset company, Lisa’s clients included Hewlett Packard and Charles Schwab. Lisa is a member of the Society for Children’s Book Writers and Illustrators, a guest writer for The Blood Red Pencil blog, and an active member of her community. She lives in Napa, California with her husband Louis, and their three kids.
Stephanie Saline is a copywriter and backyard strategist. Her company, Stella Orange, Wordsmith, writes websites and other things that help good businesses look even better (and sell like hotcakes). An expatriate Midwesterner, she’s based in Miami, where she’s an active member of the National Association of Women Business Owners and the Greater Miami Chamber of Commerce.
