What’s your process?
I interview new clients to learn more about your business, goals, and website. I usually do basic research in your market or industry, and review the marketing and sales materials you have already. Then I sit down and write a first draft. All my work includes two rounds of revision, so you give me feedback and make sure everything sounds good, and I do all the writing.
How long does it take?
Depends on your package. Copywriting for websites usually take about 2 and a half weeks, start to finish. Launches usually take at least 3 weeks before your campaign starts, because there is strategy and a whole bunch of writing. I can sometimes turn projects around faster, depending on my workload.
Can you load copy onto my site or email system?
I’m a good copywriter with a crappy administrative mind. I know people who are awesome and will gladly hook you up.
What’s your training?
I learn by doing. I test the copy I write to see what response it gets, and am working on getting hard data on my conversion rates. I also invest heavily in coaching and business and marketing training, including a year-long course with Monica Shah.
I was a direct response copywriter for a non-profit for almost 4 years prior to opening my business. I also used to write, direct and produce short plays during those years… and performed as a member of a professional improv troupe, too. I trained with playwright Paul Selig at Tisch School of the Arts at NYU for a summer. (A lot of the craft of writing for the stage applies to connecting with readers and moving them to action in copy, too.)
I also hold a Masters in Teaching from the University of Washington and a BA from Northwestern University.
Do I have to write anything?
Heavens, no! My services are “Done for You,” so I do all the heavy lifting. I do ask clients to read drafts and give me feedback so I know when I’m moving in the right direction, but you can leave the writing to me. Many of my clients have remarked that they can’t believe how well I “get” them and put into words what they have been trying to say for years. I take that as a huge compliment.
Copywriters tend to be very cheap and not so good, or very expensive and out of my budget. Which one are you?
I’m not cheap. That said, my rates reflect the investment I make in myself and my business, and my understanding not just about writing copy, but about marketing and strategy, too. I’m launching some great, affordable programs in 2011 to teach people how to write their own copy, based on the work my clients hire me to do for them.
How do you charge?
I offer packages to help people write their websites and launch campaigns. Otherwise, I charge by project or per session, for strategy. You can also hire me on monthly retainer, which helps you control your costs and relax, knowing that your marketing and copy is getting done while you are doing other things. Feel free to ask me for a proposal for your project.
Who’s your favorite client?
I love working with people who are clear on their passion, and already know that the writing isn’t for them. I have a soft spot for creative-types, idealists, and folks with a sense of humor.
What’s your REAL name?
Stephanie is my real name. Stella is the name of my grandma, and my business.
Why Stella Orange?
I’m actually part of a secret society with two dear friends, Lola Blue and Betty Red. All I can tell you is that we speak in fake lisps and laugh a lot. When I started my business, I wanted a name that made me grin when I introduced myself. Mission accomplished!
