Do you work with beginners or masters?

By Stella Orange | Comments Off on Do you work with beginners or masters?

Last week, we talked about your ideal client.

(If you missed it, you can read that here.)

Now, let’s take a look at a different slice of this puzzle:

Do you work with beginners or masters?

What many of the people in my world are telling me lately is that they don’t really like to work with people who are ‘new’ – to business, to personal growth, to healing work, to energy work.

They basically all tell me some version of: “well, they are okay…”

And then their voice kinda trails off.

This is really at play for those of you who have been in business awhile.

You may start to notice or sense a crush of clients ending work with you, around the same time.

You may notice you are getting tired with certain clients or kinds of work.

You may simply sense that who you USED to work with is not who you want to work with in the future.

Hey, that’s totally normal.

And – spoiler alert – what’s also normal is that you will keep marketing to the old group until you draw a line in the sand and make a conscious decision to bless and release that old group.

Also? It’s okay to not want to work with beginners anymore.

Do what you need to do to be okay with that.

There’s no need to rush this – these things happen in their own time. But if you’re noticing this phenomenon in your work, you better believe your marketing is going to need a makeover.

That’s just how this stuff works.

If you’d like to work with me privately to get clear about who your ideal client really is and write it into your next project, there are two New Marketing Alliance spots open for August.
https://stellaorange.com/ services/new-marketing- alliance/  

(Note: I’m taking the month of July off to go to Japan for a family wedding and my honeymoon, and will not bring my laptop. Or my cell phone. Or be available to my clients. Hooray! We’ll pick up where we left off in August.)

Keep up the good work,

Stella Orange is a copywriter who helps people put their work into words. For eight years, she wrote email campaigns that resulted in more than a million dollars in sales for her clients. In that time, Stella also taught popular marketing writing workshops to business owners on both sides of the Atlantic -- and a few in Australia and New Zealand. In 2017, Stella cofounded a creative and consulting shop offering a complete and slightly unorthodox line of business advising and marketing services. She continues to write copy and advise clients on customer delight, how to resonate with more sophisticated, discerning clientele in your marketing, and just who, exactly, your ideal clients are. Stella is the founder of Show Up And Write, a weekly writing group and writes a letter every two weeks or so (here’s the sign-up). She lives with the Philosopher and their two kiddos in Buffalo, New York, a fifteen-minute bike ride to the Canadian border.

Comments for this post are currently closed