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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "new marketing alliance"

Meet your ideal client

Let me tell you about your ideal client: She is smart. She is motivated by what she wants (not what she is afraid of). She is 100% committed to doing what it takes to get results. She is not in emotional, financial or health crisis (and if she is, part of her knows there’s got … Read More >