Write your marketing like you are writing a letter
This ain’t your first rodeo, is it honey?
You’re no spring chicken.
You’ve bought the home study kits. You’ve been “on the line” for all those marketing training calls.
Maybe you’ve even been in a program or two.
Heck, you might even have a big kahuna business or marketing coach, right here, right now!
That doesn’t mean Stella’s Laboratory isn’t here for you, too.
I’m all for marketing and business coaches. Many of them are fantastic, and worth every penny. Others, not so much.
But they aren’t your friendly neighborhood wordsmith. They aren’t working on the front lines of things like “message” and “point of view” and “finding your voice.”
No matter. Stella’s got your back.
And you know how you do something, without even realizing you’re doing it?
And then—you have this FLASH of insight. And then you peer deeper into what it is?
Man, dontcha just LOVE that?
So I was giving a talk last week on how to write a charming homepage. One of the things I teach my students in production labs is that you need to pick ONE person in your target market, and write to HER.
The effect is that she feels like you + she are having a conversation.
When you do it right, it’s this beautiful, intimate thing. You’re not in the same room. But that’s not what it FEELS like. It FEELS like you are whispering right to her.
Or even better: you’re in her head.
I realize I’m running the risk of sounding kind of creepy, aren’t I?
I’ll risk it.
The point is, that’s the way you want to write your newsletters, blogs, emails, and blog posts. All your marketing, really.
Not like you’ve got a bullhorn. And you’re screaming at the kind people.
But like you’ve taken the time to write them a letter.
That’s today’s tip. And it’s one of my favorites. Truly.
Write your marketing like you are writing a letter.
On your homepage, write a letter. (See my homepage, here. Feel free to use it as a template, in fact. I’d be flattered.)
In your free gift to encourage people to subscribe to your house mailing list, write a letter.
On your blog, write a letter.
In your next newsletter, before you announce news or promote an offer, write a letter.
This will protect you from the BULLHORN MARKETING VOICE. And, best of all, it will put you in the right frame of mind for making a real connection with your future clients.
Mighty thanks to avrdreamer for the flickr Photostream of the sign.
