Has your website become an artifact?
There’s a curious phenomenon when it comes to websites.
At some point, your business outgrows your website. Maybe your target market has changed. Or the way you’ve worked with clients have shifted. Or your offers and programs have been totally redone.
But your website remains the same. An artifact of an earlier time in your business. Dinosaur bones.
When you find yourself in this boat, one of two things typically happen.
One, you bravely blaze ahead into writing new pages (but then your perfectionism flares up and you eddy out into a cycle of endless revisions, rewrites, and agony over whether it’s any good).
Two, you write “update website” on your To Do list. And that’s all you write. Until next month, you Rewrite “update website” on your To Do list again.
Now here’s the rub: all of this “not doing” is siphoning off a portion of your business building mojo.
Example: one of my Studio All Stars is an intuitive and coach, who’d recently made the decision to steer away from the feng shui work that she’d become famous for (she had her own TV show).
She rewrote her website with me this year, and she’s reported that walking into a room is a whole different experience. “I’m confident… ‘cuz my website rocks. It’s got my back.”
She reports: the process of creating a new website helped her get clear on how she helps her clients. And supercharged her excitement for her work.
For her, rewriting her website made it real.
And while I’m fond of telling business owners that they can go out and get new clients without a great website (which is true!), I totally get what she’s talking about.
There’s something to being in alignment with what you’re putting up in cyberspace.
So, does your website make you proud? Can you enter a room of strangers and feel totally confident about what they’ll see when they check out your URL? Stay tuned for tips and notions about how to get your website mojo workin’. Stella’s here to help you get the job done right.
Mighty thanks to ianturtan for the photo of the dinosaur.
Posted December 27, 2011 at 11:55 am | Permalink
While my new website isn’t “perfect” it is a better reflection of the direction I am emphasizing-outdoor fitness. I still have my original website up, and still send people there sometimes, but sometimes I’m not sure which one is most appropriate. ARGHHH!!!
Posted January 2, 2012 at 8:56 am | Permalink
Nancy,
That’s the whole trick, isn’t it? The best thing is to have ONE site that’s very specific to the work you do. Many business owners try to squeak around this rule by creating a “kitchen sink” website (“I coach and I create manadalas and I teach yoga)… but it ends up confusing the rest of us, who just want to know what you do, who you do it for, and the results you get us. Good luck-and thanks for leaving a note!
Stella