Good writing looks people in the eye.
And when you get your copywriting skills down, your ability to make filthy lucre kicks into high gear. If you’re willing to get your hands dirty.
This is because most people don’t write like they talk. Especially when they are in business.
Why? Because we have these goofy ideas of what “being in business” means. We’ve been hook, line & sinkered on the idea that you’ve got to be professional when you’re in business.
Well, hold up. You actually do need to be professional when you’re in business. But to be clear: you …
