Do you work with beginners or masters?

Last week, we talked about your ideal client.

(If you missed it, you can read that here.)

Now, let’s take a look at a different slice of this puzzle:

Do you work with beginners or masters?

What many of the people in my world are telling me lately is that they don’t really like to work with people who are ‘new’ – to business, to personal growth, to healing work, to energy work.

They basically all tell me some version of: “well, they are okay…”

And then their voice kinda trails off.

This is really at play for those of you who have been in business awhile.

You may start to notice or sense a crush of clients ending work with you, around the same time.

You may notice you are getting tired with certain clients or kinds of work.

You may simply sense that who you USED to work with is not who you want to work with in the future.

Hey, that’s totally normal.

And – spoiler alert – what’s also normal is that you will keep marketing to the old group until you draw a line in the sand and make a conscious decision to bless and release that old group.

Also? It’s okay to not want to work with beginners anymore.

Do what you need to do to be okay with that.

There’s no need to rush this – these things happen in their own time. But if you’re noticing this phenomenon in your work, you better believe your marketing is going to need a makeover.

That’s just how this stuff works.

If you’d like to work with me privately to get clear about who your ideal client really is and write it into your next project, there are two New Marketing Alliance spots open for August. services/new-marketing- alliance/  

(Note: I’m taking the month of July off to go to Japan for a family wedding and my honeymoon, and will not bring my laptop. Or my cell phone. Or be available to my clients. Hooray! We’ll pick up where we left off in August.)

Keep up the good work,

Stella Orange teaches her clients how to effectively market their business by telling a better story in their marketing— the story of the hero answering the call to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a whole lot, because on a fundamental level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at

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