From the “How It Works in Real Life” Dept. —

I pull back the curtain on what it really takes to go from one-on-one work to a more “leveraged” business model. (“Leverage” = you step out of “trading dollars for hours” and start offering your services to groups, so you make more per hour for the same amount of work… and you work with people who don’t live in the same town as you!).

For the purposes of this article, let’s imagine you want to move from working with clients one-on-one, to rolling out a 4- or 5-week …

Alright, chickadees.

This one is about telling yourself the truth.

I have been speaking with many business owners across the country (and a few of you overseas!). And when I ask them “what’s your biggest challenge around writing and online marketing in your business?”… there’s one answer that’s coming up most often:

Writer’s Block.

And I’m calling bull honkey. Because here’s the thing: Writer’s Block isn’t a “thing”. It’s a state. And it is a state caused by any number of reasons. And when writing is part of the way you promote your business, you have a vested interest in …

Dear up-and-coming biz owner,

It’s back to basics time, dearface.

There’s another myth out there that’s on the rise, and your friendly neighborhood wordsmith is here to bust it.

Your house mailing list is your meal ticket.

But the problem is, if you are going from a “one-to-one” business model and working on leveraging it so you can offer successful group programs, chances are your list alone isn’t going to fill it for you.

Especially if you:

- don’t send your newsletter weekly
- don’t know how to ask for business in your writing
- don’t have a habit of …