From the “How It Works in Real Life” Dept. —
I pull back the curtain on what it really takes to go from one-on-one work to a more “leveraged” business model. (“Leverage” = you step out of “trading dollars for hours” and start offering your services to groups, so you make more per hour for the same amount of work… and you work with people who don’t live in the same town as you!).
For the purposes of this article, let’s imagine you want to move from working with clients one-on-one, to rolling out a 4- or 5-week …
