Calling all professionals, entrepreneurs, creatives + coaches up to big things…

Stand out from the crowd and attract clients who know they want to work with you… before you even open your mouth

(We’ll make it simple for you.)

Dear coach, service professional, or business owner who helps other people,

• Do you DREAD the question “so what do you do” — because you don’t know what to say?
• Or have you evolved what you do and who you do it for, and NO LONGER KNOW how to connect with your new focus?
• Been attracting clients who don’t have money to pay you?
• Is how you express what you do feeling cookie-cutter, boring… or just isn’t getting your ideal clients buying?

If you can relate, then you are in the right place. Your ability to communicate — and get paid for — the value of your work DEPENDS on you expressing what you do in a clear, compelling way.

So what’s holding YOU back from 100% confidence?

For the past 6 years, I’ve worked in the trenches with business owners in a wide range of fields (think: sex experts and financial advisors), helping them communicate powerfully about what they do. And I keep seeing 3 major stumbling blocks that undermine otherwise intelligent and action-oriented people:

• Confusion – being muddled about the results you get for your clients
• Unchecked perfectionism – insisting on perfect when “good enough” makes money
• Trying to be clever or original — when you just need to be clear on a few key points

Here’s what else I know about you (because you’re reading this page): you don’t want to look like the scores of people out there who are saying they same things using the same words…. and feels fake, scripted, and so dang uninspiring it just makes you want to scream.

Well, then.

Allow me to share a secret weapon to crafting an uncommonly clear message, so that any marketing project you create wins you attention — and sounds like you. Announcing… “Craft Your Message” is a four-session production lab where you’ll create a Message Playbook for your Business.

Your Message Playbook is made up of 6 elements:

1. Problem you help solve
2. Group of people you love working with
3. Transformation or result
4. Your powerful story
5. What makes you different
6. Tribal language

When you are clear on these 6 elements for your business, you can communicate them consistently in your writing, public speaking, conversation and video . . . and your audience will lean in and want to know more.

Want to attract gourmet clients? Watch your language (I’ll show you how in this lab, too)

The other thing business owners tell me is, “Stella, I am attracting fast food clients who want things cheap, fast, and easy. How do I stop attracting that sort of person?”

So, in addition to creating a Message Playbook for your business in this lab, I’ll also walk you through how to use language that attracts people who pay you on time, refer their friends, and do the work.

I call these customers “gourmet” — and even for seasoned business owners, it can be tough to connect with, resonate, and move this coveted slice of the marketplace to action (especially online), because so many experts teach “fast food” copywriting, which treats people like drooling idiots trapped in a purgatory of struggle and overwhelm.

So we’ll talk about how to use language to attract gourmet clients and repel “bargain basement” customers who only want to work with you because you’re underpriced.

These are elements that come up again and again… and you’ll get them clear in less than a month in this course. I know a lot of business coaches who tell you “you need a message!” but expect you to figure it out on your own. That’s why this course is a great compliment to any other group or program you may be doing. You’ll use the talking points you discover in this lab in EVERYTHING — your website, emails, fliers, talks, web copy, newsletters, videos, social media, and more. How awesome is that?!

Craft a clear, compelling, “ooh… I want THAT!” message

I’m not going to waste your time with goofy exercises, theories, or homework. Instead, I’ll walk you through how to put together your key talking points for your business — so you can finally feel clear, powerful, and articulate… and attract great clients.

May 2015 live schedule

All classes will be taught live at the times listed below. Can’t make the live call? No sweat — you’ll also have access to a Class Vault page where we will post recordings and handouts.

Tuesday, June 2 7-8:15pm EST/4pm PST

Thursday, June 4 7-8:15pm EST/4pm PST

Tuesday, June 9 7-8:15pm EST/4pm PST

Thursday, June 11 7-8:15pm EST/4pm PST

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THE CRAFT YOUR MESSAGE CURRICULUM

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HOLD UP - WHO AM I?

Hello. I’m Stella Orange. I’m the founder and creative director of a copywriting shop that’s got my name, too. Three things you should know about me:

First, I’m trained as a teacher. My first year out of grad school, I taught at an alternative high school in Seattle. I taught low-income, at-risk kids with substance abuse issues and undiagnosed learning disabilities. As it turns out, wasn’t much of a cash cow. I cleaned houses in the afternoons to pay for my teaching habit. In other words, I wasn’t always a successful entrepreneur. I built my business—which was full within 8 months of starting and pays me a 6-figure salary*—from zero.

I know what it’s like to build a business on a shoestring budget. I also know how to hustle and pivot, because my business had to work. Or I didn’t eat. I got where I am because I worked for it, and I don’t believe in the popular myth that growing your business is a cake walk. It’s not. But if you want it, don’t let the work scare you. It’s worth it, and it will teach you everything you ever wanted to know about really being alive, and dancing with the stuff that scares you silly.

Second, I craft messages for a living. I teach students how to find their own voice… and learn the rules of persuasion and influence. Some of my clients have 89% opt in rates on pages we’ve written. Some of my students have made five figures, writing their own launch for their program. My emails and sales pages have helped them earn tens of thousands of dollars in sales. In short, I know what makes a message a money-maker… and can show you how to craft one for your business, too.

That said, I also think a lot of online marketing is tacky. I come to this work from a creative background (I used to write plays). So I want to show you what works in business… but I’m on a mission to show you how to make it your own. Your message, your voice.

(*While it’s tacky to tell people how much you make, I want you to know I make a profit and pay myself well, because that’s what I want for you, too.)

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What’s included?

As part of this production lab, you’ll get:

• 4 classes with Stella Orange
• Message Playbook template, to help you record your discoveries in the lab and communicate a consistent message in writing, talks, and video
• Print-quality handouts with questions, exercises, and tools to help you nail your message
• MP3 recordings of all the classes, so you can go back and listen when you need a refresh
• More confidence and clarity about messaging ANY marketing project you, for the rest of the life of your business (PRICELESS)

And because this is a production lab – and my goal is for you to have everything you need to GET IT DONE – I’m also adding:

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The Craft Your Message lab is for you if…

• You are having a hard time writing clearly and powerfully about your business
• You’re a new business owner, who wants to get your head straight about your message; or
• You’re a seasoned business owner, who’s looking to do more marketing online (or more speaking), and you’re hitting a roadblock around your basic message; or
• You’re an established business owner who gets business through word of mouth and referrals, and now you want to build out your online marketing – but you’re having trouble translating your personality and ideas into writing

The Craft Your Message lab is NOT for you if…

• You don’t sell anything (or aren’t sure what to sell)
• You aren’t a service professional or bricks & mortar business
• Your business doesn’t make money + that’s how you like it
  
• You complain or whine
• You think your business is different

So…

• If you’re ready to communicate powerfully… and you want to learn how to craft a message that wins you business…
• If you’ve seen what others say in their marketing and are itching to know WHY they’re doing it that way—and how to do it for YOUR business… and in YOUR voice…
• If you’re a (little bit of a) rebel who doesn’t want to look like everyone else in your message, but you still want it to WORK…
• If you’ve been wrestling with writing about your work, and you could really use some help making it simple, clear, and compelling (so you can actually win clients with it)….

…then the Craft Your Message Lab is for you.

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Yes, and how much is it?

The Craft Your Message production lab is $197. My students regularly tell me that working with me was the best money they’ve ever spent on a program. They also tell me that I really help them get clear about all their marketing projects (even ones that I don’t teach in my labs!). For years, my clients and friends have been asking for a simple, straightforward lab to help them just get clear about their core message. So I finally did it. My private clients spend thousand of dollars to do this work with me in a VIP session. But I get that not everyone wants that. What you want is to “know enough to be dangerous” — to be walked through a step-by-step process to craft a message that is both genuine and profitable. So I’ve created this lab to do just that – and we’re keeping the price low so that anyone motivated to build their online business can take part.

The Stella Orange Guarantee for May 2015 Craft Your Message

Due to the nature of this lab, and the fact that I do not have an assistant at the moment, there will be no refunds given for this lab. If you want to join me, buy it. If you aren’t sure of the value, don’t buy it. Simple as that.

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Q: Is this for beginners?

A: I highly recommend that you get trained in foundations as you set off on your business-building adventure. I hired a business coach to help me set up my online business, and it really helped me hit the ground running. I invested more than $97,000 in myself and my marketing and business know-how — and it was worth every penny. This lab attracts a range of business owners – some just starting out, some who are making good money already. If you are brand new, understand that this is a MESSAGING COURSE. Which means I’ll be showing you how to craft a clear, compelling message that makes you money. This lab is about message + idea strategy. Not “what you need to do to get clients.” This will help you connect with clients, but we keep focus tight on your message.

Q: I’ve been in business awhile. Is this for me?

A: Depends on what you’re working on. I’ve designed this lab as a conversation. With a series of questions and exercises to spark clarity about your money-making message. Many of these exercises and activities come direct from my work with clients in VIP days and my higher-level production labs. So they’ve been tested, and I know they work. That said, this course is about the basics. If you are working on a specific project and want more of my personal attention around putting your message in it, you might check out my other production labs. I actually teach messaging in those labs, as you get your writing projects done.

Q: How does it work?

A: This is an on-demand course, which means you go at your own pace. Once you register, you’ll get whisked away to the first session. There are four sessions total, and they’ll arrive right in your inbox every week. The lab is designed with questions and exercises you can do right along with me, so you don’t need a lot of out-of-class time to do this lab. You may find a few activities that really help you, so you’ll spend more time completing those after the call is done. I expect they’ll be different for everyone, but use what’s helpful!

Q: I can’t make the live class. Can I listen to the recordings?

A: This class is recorded, so yes, absolutely. I want you to be able to do the class at a time that works for you. Remember, there’s also an online forum just for business owners who have done production labs with me. So that’s a great place to reach out for an accountability partner, and contribute feedback to other people’s projects.

Q: Can I talk to you personally about my message?

A: Sure! That’s typically work that I do with clients in Half Day VIP days or as part of the Writing Brigade.

So are you ready to craft YOUR money-making message?

Give yourself the gift of NOT going it alone – and reap the rewards of nailing your message in the next 30 days. Set yourself up for success… so that ANY marketing piece you create is clear, compelling, and way more powerful. For the rest of the life of your business.

Keep up the good work,