The tough love talk

You need more than online marketing to grow you biz

Dear ambitious service professional,

I love your drive.

I admire your moxie.

And I really, really want to work with you to craft your message and start your movement.

But here’s the thing: I am talking to too many smart business owners who have convinced themselves that all they need is online marketing + words to make them money.

And it just isn’t true.

Here’s a partial list of what else you need:

- a plan for how you will systematically promote your work
- clarity about what your business is and how you make money at it
- other people to support you, promote you, and call you on your bullhonkey
- willingness to admit you can’t do this by yourself

Let’s get a little personal here. Because I really, really want you to get this.

I don’t win raving fans and high caliber clients through my website because it’s gorgeous and I can write great copy and make people giggle.

I win because I have a business coach who tells me what I need to do, and I do it.

Yes, I know how to connect with my ideal clients. (In fact, here’s what I hear a lot when I finally meet people in person: “I’m on your list. I love your work. I want to work with you.”)

Yes, I am really good at what I do.

Yes, I geek out on marketing

But I don’t sit behind my computer all day, eating bon bons and writing stuff that cracks me up and wins me business. (Okay, well SOMETIMES I do). It takes a lot more than THAT to do THIS.

I am hustling my tail off. Flying to conferences. Having sales conversations. Speaking at events. Building relationship with high-quality people. Hosting teleseminars. Working with my mentors and team to come up with strategies to build my business and serve people in meaningful ways.

In other words, it’s not just email marketing + my pretty face that’s making my business happen.

You need a whole lot more
than online marketing + words that sell.

Too many people are jumping into online marketing too soon. And it’s not going to work for you, if you are still at the stage of figuring out what business you’re in. You don’t need to learn copywriting right now… you need a good business coach.

Or maybe you KNOW what business you’re in—or you’ve even been doing it for years—so you think that you can just “wing” the online marketing thing. You don’t need to learn copywriting right now… you need a good business coach.

I say this out of love, and because I am telling too many people this: the reason your marketing isn’t working is because you don’t have a business that’s set up to receive business online. You don’t understand how the game is played… so how can you expect to play it?

No message can change that. No words can change that. No movement can change that.

At the end of the day, you just have to bite the bullet and ask for help setting all this up.

Because once you’ve got a marketable business in place, and the plan to build it online, I totally want to work with you to rock your message.

Darling. If you are in the NYC area, and you are wrapping your head around how to marketing your service-based business in a way that’s fun, feisty, and wins you raving fans + high-caliber clients, consider rolling up your sleeves and spending the day with Stella at UNCORK NYC. May 18. To RSVP + for tickets, see: www.moneymakingmoustache.com/uncork-nyc

Stella took this picture of her Mastermind in NYC this weekend. Pictured, left to right: Dianne Rosky of www.RoskyLegalEd.com, Elizabeth Locey of www.elizabethlocey.com, Gayle Hilgendorff of the Healthy Leader at gayleh.com , and Kristen Domingue of Ignite! at kristendomingue.com.