Everything but the kitchen sink?
When it comes to writing your Services page on your website, think of the kitchen sink.
You know the expression: everything but the kitchen sink?
This is the test you must put your Services page on your website through.
Because the truth is, your Services page is a curated collection of offerings.
It’s not a full-on catalogued inventory of every way you’ve every worked with a client.
The thing about curation is that it involves choices. Like hanging a painting, you choose what’s going to go in the spotlight. And what pieces you are going to group together, to tell the story you want to tell.
In practical terms, it’s listing 3 packages you offer.
Giving them names that are benefit-driven.
And being able to articulate who each program is for—and what it does for them.
Some distinctions here:
- Is it where you recommend new clients start?
- Is it an intensive, for people who want quick results?
- Is it more of an ongoing program, with accountability + support?
- Is it for beginners?
- Is it the most affordable program you offer?
Write a couple lines of copy with your answers to the above, throw in some bullet points about what your clients will learn or get from that program, and add a “call to action”—what you want them to do next if they are interested in learning more. And you’re done.
The thing about choice is that a few are good, and too many are confusing.
At a certain stage of building your business, you don’t need sales pages for every program you offer. You just need a succinct overview. So that people coming to your website get a sense of how you can help them.
And at this stage, it’s not going to be the way you write your web copy that wins them over. It’s going to be the relationship you have, and how well you can communicate (usually verbally) what you are able to help a potential client do, be, or achieve.
Want more tips and AHAs about writing your website? Join Stella for a no-cost training call “Clear as a Bell: 3 Simple Steps to Writing a Homepage That Makes Your Cash Register Sing” on February 22nd at 8pm EST. For more information and to register, go to: http://tinyurl.com/7zyrlnb.
Mighty thanks to Nelson Minar Flickr Photostream for the sink.
