The marketplace is changing – so change your marketing

Goodness gracious, snakes alive!

There certainly is a lot brewing this spring . . .

The Marketplace is Changing –
So Change Your Marketing

The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use Old Marketing tactics and stories. It’s time to switch to the New Marketing. Find out how to make the switch so you attract smart, empowered, quality clients:

(runtime: 1 hour 25 minutes) Free.

Create Great Marketing for
YOUR Business


Effective marketing starts with a clear, strong marketing message. Create your marketing message with me in an afternoon at the Craft Your Message Playbook workshop on May 24, 1-4pm EST. Includes a 60-day pass to Shut Up And Write (Regularly $294) and an exclusive invite to One Story in Buffalo (October 20-22, 2017) If you can’t attend live, this workshop will be recorded. $678 – Use coupon code: earlybird and save $200 (you’ll pay $478). To register, go to:

What would be fun for you?

Doing well in business – but want to have more fun doing it? I’ve teamed up with Sarah Dew and Rebecca Liston to host BeaverCon June 25-27, 2017 in London, Ontario. Reimagine who you work with, how you work with them, and how you promote that work, in a room with 34 other smart coaches, consultants and healers. This isn’t about us talking AT YOU, telling you stuff you don’t need or trying to sell you something. This is a highly curated and co-creative conversation among peers, who want to envision a NEW WAY FORWARD in business, collectively and individually. This is about who you are BEING in business, and rooting your work (and all your decisions) into that. Tickets are $500 Canadian (around $380 USD). Join us for an open house this Thursday, where we’ll talk about the concept, who this is for, why it’s worth your hard-earned shekels to make the trip, and answer any questions you may have. Also: consider flying into Buffalo and drive up with me! I’ve got one spot left in my car. (Sarah’s doing a pickup in Detroit, last I checked. She may have room, too).

Sign up for Thursday’s free Open House here.

Jump in with both feet and get your ticket here.

Can you spot the Old Marketing?

Can you help, please? As I develop this distinction between the Old Marketing and the New Marketing, I need more examples. Around here, our ‘working definition’ of Old Marketing is marketing that deliberately agitates negative emotions — like fear (of missing out), shame, or worry that we’re ‘not enough’or makes an absurdly too-good-to-be-true promise to increase sales. As you travel the internet, if you see an example of Old Marketing, can you take a screen shot or forward a SHORT excerpt (of an email, for example) and send it to us?

My intention is to call out the ACTION, not the person, and any examples I use publicly will anonymize the identity of the person using Old Marketing. #keepingitclassy

Post examples of the Old Marketing to our Facebook page: or email us at with the subject line: Old Marketing Example.

Thank you!

Stella Orange teaches her clients how to effectively market their business by telling a better story in their marketing— the story of the hero answering the call to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a whole lot, because on a fundamental level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at

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