The cat’s out of the bag! There is no one-size-fits-all formula for marketing your business in a way that gets people to sit up and take notice. It’s all about experimentation and refining your instincts for what works and what doesn’t. But if inspired, profitable communication is your goal, here are 6 questions to ask … Read More >

What is my potential clients’ problem? How can I communicate effectively if the work I do promises subtler, less visible results? These are two of the questions that have bubbled up in the last week in our Write Club community. And if you’re a coach, healer, or wellness professional whose work is on the more … Read More >

Every week, I deliver a pep talk to our community. And this week, the theme was: get more rejection faster. If you aren’t getting rejected multiple times a day, you probably don’t have enough clients (or you are an established business owner who may be feeling like you’ve been coasting for awhile, and you’re getting … Read More >

A lot of Internet-Famous Super Coaches talk about how you need a message in your marketing. And they’re right. But from there, it always seems like they never quite tell you what the actual ingredients are in a money-making marketing message. This can be frustrating, not to mention weirdly mysterious! The truth is, there’s no … Read More >