When you run your own business, sending content regularly to your prospective customers can be a great way to build that relationship. But what happens when you stop mailing regularly and want to get back in the habit again? Read on to find out. 1. Let yourself off the hook Many of the coaches, healers, … Read More >
Procrastination. Not knowing what to write. Getting bogged down by questions (or self doubt). There’s one tool that nips ALL of these challenges in the bud: having someone in your world that you meet with weekly to talk through your challenges, and then ‘shut up and write’ your marketing with. We call this your ‘accountabilibuddy.’ I recently talked with Liz and Rena, two of our Write Club community members who meet for ninety minutes every Wednesday to problem-solve and shut …
Perfectionism is the enemy. In my work with coaches, healers, and self-employed professionals, it’s the biggest, hairiest adversary of them all. The good news is, there is a way out. A way that neutralizes perfectionism, once and for all. A way that dramatically improves your marketing results. A way that helps people doing good work discover the best way of resonating and building rapport with their prospective clients. We call it Shut Up And Write. It’s a chunk of time …
“I’ve got so many ideas! Where do I put them all?!” This is one of the things coaches, healers, and self-employed professionals tell me all the time. They are idea people, after all. And many of them are luminaries and motivators as well. So today, let’s take a look at one of the best tools out there for organizing the whirlwind of ideas, slogans, thoughts, and feelings. Now, when you need to regularly send a newsletter, update your blog, write …
I just finished a new position paper, The New Marketing: A Story of Hope in the Age of Insecurity, which we’ll be sending to subscribers later this month. Below is a series of excerpts: Marketing tells the same old story Underneath most marketing is the same old story. It goes something like this: You (potential customer) have a problem. It hurts so much and has gotten so bad that you want relief. I (the business) have the magical solution. I …
A lot of marketing treats prospective clients like garbage. From psychological techniques to fake authority before it actually accrues, to the widely-accepted advice to ‘touch their pain’ in order to connect, is it any wonder so many are left with a desire to hose themselves off? Thankfully, there is another way. It starts with rejecting the idea that we need to “suck it up” and treat prospective clients in a way we don’t like to grease the gears of a …
This year, let’s stop “marketing our businesses.” Let’s quit making sales funnels and secret million dollar strategies and putting everything on autopilot. It’s all crap. Instead, let’s put our focus on experimenting until we find an original way of consistently reaching out to people who are interested in our help. Because the world needs our original ideas. And the best customers aren’t interested in us rehashing the same tried-and-true systems and formulas. So here’s what we WON’T be doing in …
It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance + topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, … Read More >
One of the things you always hear about writing copy (copy = “words that sell”) is that you need to “touch their pain.” That is, you need to stir up whatever pain your potential clients are in, so that they FEEL it, and recognize that they are in the market for a solution. Typically, it’s the solution you offer. Now, when I am writing with a client and he says “I know I need to touch their pain,” I smile …
This week, a question from the mailbag: Dear Stella, My biggest challenge in writing about my work is how truthfully articulate what the actual benefits are from what I’m offering. I feel like I can kinda sorta come up with stuff to say based on what I’ve seen on other people’s sales pages, but being … Read More >
