Many, many business owners tell me, “Stella, I don’t want to sound like everyone else! I need to find my voice in my writing.”
So I went ahead and made a video for you with the oldest trick in the book:
This is why writing templates and formulas don’t make for great writing.
(But with the technique I teach you in the video, you can start to infuse more juice and customer delight into everything you write – even if you use a formula!)
Stella Orange is the founder and creative director of StellaOrange.com, an agency that helps people doing good work get their writing projects done faster, bolder and more profitably. As a teacher, Stella shows her students how to nail their money-making message and find their voice so they move their audience to action with a quirky, human touch. Stella’s clients include million dollar companies, New York Times bestselling authors, and one-person-businesses seeking to develop their clarity, confidence and effectiveness through the written and spoken word. She is the creator and leader of Write Club, a global skill development and online writing group for business owners. Stella is based in Cincinnati.
14 Comments
Awesome video, Stella. And love, love, love you new site! So fresh and inviting.!
Love your quirkiness and your video (especially the intro). I think beyond quirky, you also bring humor and we all need a bit more laughter and lightness in our days (and especially in our emails!)
Loved it Stella!
Congrats!
Loved your video Stella. I appreciate your work and the uniqueness you share and help and encourage us to share. Sometimes it’s not easy for me to think outside the box but you’re helping me to see more clearly the value of allowing my own unique voice to step out of the shadows and into the light.
Love you, Stella!
Love the new video(s), Stella - you’re a natural! ;-D
VERY cool and quirky - but elegant and professional - at the same time.
Thanks for sharing your gifts and genius …
Shine on!
I just wanted to say that I loved your video…movement, coffee, artwork, etc. It is truly unique and wonderful as well as inspiring. Thank you.
Stella, love your video,it’s creative and fresh. You are like a fresh glass of orange juice. And I’m learning lots too.
I’m so grateful to we have connected.
Guess what we have in Duncan BC, Canada? Lot’s of vineyards……….great wine
I think you are so right… it took me ages to throw off the idea that I had to write how some person-that-knows-better-than me showed me, and realise that my ideal clients want to hear from ME, so I need to write like ME… I’m still very new to this.. but I’m getting there
Delightful! Love the black and white - helps reinforce simplicity and integrity.
Intro also cool - taking us with you to your place, without saying so - love it!
The one thing?
Here it comes: I’ve worked hard to find right words for my purpose, trying to find the right lyrics for my ‘storytelling’. I use my native language creatively, highlight the deep meaning of the words, give them a totally new and updated context. And that’s me, very me.
Now, what I hear from my team is…..we need to make it - the lyrics -more mainstream, more simple, more clinical…more like I’d be talking to dummies.
And what I wanna do? To support my clients wisdom with the words I use. Make her wisdom seen for her, make the words I use to resonate in a different way -to wake her from her distorted dream.
Any advice to continue from here? Any words of support?
Liz,
Man, I get the tension in that. On the one hand, be true to you. On the other, your team is trying to tell you something.
What if you let their words slide off you, and instead take what they are saying as an invitation to look at what’s happening in your communications for your business? I totally get that you have no desire to “dumb it down” — AND what if you get curious about what little nugget of juicy wisdom your team aches to give?
Let me know what you find,
Stella
Stella, you’re my kind of writer. We have a lot in common. I love creative writing. My writing is anything but normal. It’s totally abnormal. Thats why I have to get out of my 33 year love affair with a paint brush and move onto some higher ground. I’ve got 28,000 pages of poems and stories and I’m going crazy just sitting here looking at my duffel bag of notebooks. Love your stuff. Hopefully I can learn some stuff from you soon. Just got to find the time. Oh yea and the video I’m so glad you posted it cause now you really seem like a real person to me, LOL. P>S. way too many girly girls here too! What happened to all the men? Are they all afraid to write? HAHAHA….
I totally thought you were going to say the secret to good writing is to drink Bourbon! Nice work, Stella!