Because being real is something you can’t fake.

We live in a world saturated in advertising, sales emails, and strangers telling us to “click here buy now.” But in this digital wasteland of empty promises and snake oil hustlers lay your golden opportunity.

The way we see it, there are plenty of people in the marketplace who ignore “fast food” messages of cheap, easy, and convenient. They want truth. They want real. They want results. And they buy what they want, no matter the price. So how do you talk to them so  they become clients for life? And how do you change the conversation so you connect with them… right from the start?

That’s what we help you do around here. Nail your message. Spark a real conversation that’s so awesome, they can’t look away. Be someone who’s “disarmingly genuine” in your writing, talks, and videos.  Brand yourself so that you appeal to high-end clients.  Get your projects done — and out into the world — so you make money. With a style, voice, and point of view that’s all your own. (So it shimmers naturally, without you having to gussy it up with magic, manipulative, mind-controlling power words).

Welcome to the neighborhood. We’re glad to join your team of advisers, creatives, and colleagues getting you where you want to go.

Keep up the good work,



3 things you get when you write your OWN website

Here in our neighborhood, we’re gearing up for another round of our uber-popular Write Your Website production lab. So I always like to have a conversation around what writing a website is REALLY about:

(1) The BIG questions. When you write your own website, you’ve got to spend time BEING with the fundamentals of your business. Getting clear on YOUR answers to questions like:

  • How do I actually work with people?
  • What is the problem I solve for clients and customers – and do I have evidence that they are willing to pay for it?
  • What makes people want to
  • Read the rest >

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3 tips for writing a great About Me page

Oh, the mighty About Me page!

How you humble us with your simple demands.

For many business owners – especially those running serviced based or coaching businesses, the About Me page on their website is an especially ferocious hairy beast.

Even if you’ve done a “good enough” job on your Homepage and laying out your top 3 ways you work with people on your Services (or Programs) pages… the About Me poses a special challenge:

  • How do I show my credentials, without sounding braggy?
  • How do I come across as who I really am?
  • There’s a big gap in my
  • Read the rest >

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How my event sold out in 6 hours from 1 email

Shout it from the rooftops.

Shout it from the rooftops.

In marketing, as in life, you often only get half the story.

When I was a high school teacher, working at an alternative school in a church basement in the sort of neighborhood in Seattle where daytime shootings were not uncommon, this was what I taught in history class.

As my friend Rob Hallock from teacher school used to say, “where you sit determines where you’ll stand.”

In the case of history, I always told my students that there is more than one side to every event.

And often, it is the winners who write the history books.

Maybe this … Read the rest >

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The truth about people buying from you online

I’m tired of the tricks. Fed up with the smoke and mirrors. Got a bone to pick with people contributing to the illusion that you can create a Niagara Falls of money, cascading into your pocket, just from “automating your marketing.”

Know what I say to that?


Now, let’s preface this by saying one of my personal fascinations this year is how to do more relationship building and nurturing of leads through email.

But I continue to believe that there’s only one way to build a business that lasts – 10 or 15 or 20 years – and that’s … Read the rest >

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The 2 biggest myths about people buying from emails

I’m seeing too many business owners who want all the BENEFITS of having a mailing list that buys from them repeatedly…

… but when it comes to the work, the contribution, the sheer grit it takes to nurture relationships to the point where people will buy from a mere email…

… they aren’t interested, willing, or able.

So, let’s talk myths here.

Myth #1 – “I’ll just buy a mailing list.”

If I talk to another person who tells me they are working on an eBook/ecourse/group program but oh, they just can’t get it together to send a newsletter regularly… … Read the rest >

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4 steps to getting the writing done

MC Feb 2014Last week, I sat with a group of 8 business owners, teaching how to write copy in my mentor’s year long business building program.


The question up for discussion was:


Okay, Stella, it’s time for me to do a teleseminar – and write emails to get them on the line. And copy for my partners to promote it. And a sales page. How do I figure out what to do first?


Oh, how I adore this question.


I realize it’s not sexy. It’s not “how do I make a gajillion dollars?” or “how do I trick people into thinking I’m Read the rest >

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9 roadblocks to getting your writing done

There’s a reason why we call our programs “production labs.”

Because they’re about three things:

1) Learning to write copy as you actually get the writing done.
2) Discovering how to work with your own production process
3) Experimenting with being bolder in your message.

And because we’ve already taken hundreds of business owners through the Stella Orange laboratories, there are a few things I’ve noticed about what gets in the way.

Here they are, with some questions to dislodge yourself:

1) Not giving yourself enough time to think, talk it out, write, review + revise. Many business owners think … Read the rest >

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How do I make what I do sound different?

Use your words.

Use your words.

This week, a question from the mailbag:

Dear Stella,

My biggest challenge in writing about my work is how truthfully articulate what the actual benefits are from what I’m offering.

I feel like I can kinda sorta come up with stuff to say based on what I’ve seen on other people’s sales pages, but being able to really articulate what I TRULY offer and how it’s different is where I really get stuck.

So the page sounds like every other “do this and your life will be saved” kind of sales page. Yuck.

For many business owners, this is the … Read the rest >

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4 secrets to getting the writing done

Here’s what someone needs to tell you when you open up a business that you intend to grow online:

You will write.

A lot.

Yah, you will be selling, and speaking and managing your time like a ninja and all that…

…but the writing.

The writing is an advantage that some people have over others.

Because for an online business, the fuel in the gas tank is being able to express yourself in a way that fascinates other people.

That’s level one.

And from there, once you have their attention, you actually want them buying from you.

That’s level … Read the rest >

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Is doing it alone taking its toll?

Last night, I read an article in Inc. Magazine about solo entrepreneurs.

It said that the biggest pitfalls for solo entrepreneurs are loneliness, inertia, and not having a sounding board to talk through your ideas and decisions.

Amen and hallelujah.

I’ve been talking to business owners about their goals, challenges, and dreams, and the thing that keeps coming up is that we aren’t talking to other people enough.

Not in the polite way.

In the real, open, receptive “I’ve done everything I know how to do and so I’m ready to listen to your ideas” way.

Many of you reading … Read the rest >

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