News flash! -- You may be REPELLING ideal clients from your homepage because your copy screams CHEAP.

(So let’s turn that around right now!)

“The Secret Language of Gourmet Clients:

What to write on your homepage so you attract high-paying clients who happily pay you premium rates”

What if your homepage attracted people you LOVE working with? By the time you got them on the phone, they already knew that they wanted to work with you. Your conversation was about the result they wanted – that you knew you could help them get – and the only question was “when do we start?”

This isn’t some fantasy – it happens to me all the time.

But I didn’t always know how to write copy in a way that resonated with my ideal clients… and repelled people who weren’t a fit.

In fact, when I started out seven years ago, my homepage attracted people who weren’t in action. People who ignored my advice. People took up WAY more time than they paid me for.

What I came to realize was that the words I put on my homepage mattered WAY more than I thought.

What if the words on your homepage
have EVERYTHING to do with the quality of clients you attract?

Unfortunately, too many business owners use words on their homepage that resonate with people who don’t make great clients. Traditional marketing teaches us to write websites that “touch their pain!” and “name their struggle!”

But the problem is, this old school advice is not only outdated… it’s dead wrong.

When you use words like struggle, overwhelm, broke or stuck, you end up attracting people who resonate with what I call the “language of struggle.”

Yep, that’s right… potential clients who stuck in a quagmire of low-action, low-trust, even low-integrity. They shop for things based on price, not value. They aren’t really invested. They don’t have much “skin in the game.” And they aren’t even all that joyful for you to work with.

Here’s the hint that changes everything: gourmet clients – people who pay you more, refer you to their friends, and implement your recommendations without drama or resistance — do not resonate with the “language of struggle”!

So, what do gourmet clients want to see on your homepage?

That’s what this no cost 60-minute copywriting seminar is all about.

If you’ve been trying to learn how to get your homepage done from free articles or sales pitches disguised as teaching calls – but you STILL don’t understand how to do it in YOUR business – this talk is for you. If you already have a website but it’s not bringing you quality leads with money to spend – this talk is for you. If you’ve been putting off writing your website for far too long and it’s driving you NUTS – this talk is for you.

Ready for some great news? You don’t need to be a writer to nail your homepage. That’s because the gourmet approach to writing your homepage isn’t really about writing at all… it’s about getting clear and making decisions about who makes a great client for you. Don’t worry – I’ll walk you through what you need to know.

And for those of you who want to take this further, I’ll invite you to join my popular Write Your Website writing lab… along with some really juicy bonuses for those of you who attend this live seminar!

I promise — you’ll learn PLENTY on this call that you can use right away, whether you decide to write with us or not. (I’ve gotten thank you notes from listeners, telling me “I’ve been attending these calls for YEARS – and this was the most training and content I’ve ever received!”).

…Plus, you’ll get my recipe for writing a homepage that rocks – “The Money-Makin’ Homepage: How to Write It + What to Say” – a 12 page PDF which includes a template for writing your homepage, plus exercises to make sure your writing really sings to your favorite clients.