Coaches, creatives and professionals—does your marketing embarrass you?
Worried that you sound like everyone else online?
(Let’s get that handled right now.)
“LOUD + CLEAR:
How to Craft a Message that Great Clients Can’t Ignore”
You’re in action. Promoting your business. Writing. Giving talks. Inviting folks to work with you. Hustling your buns to make big things happen in your business. And that momentum is awesome. But…
You’ve got this nagging feeling like you aren’t clear about how to express what you do in a clear, compelling and powerful way.
Maybe you’ve been “winging it.”
Maybe you are a rebel who has bucked the standard marketing advice.
Maybe the standard marketing advice bores you. So you’ve been making everything up as you go (while secretly longing that there were a simpler way).
(Or maybe you’re just starting out, and you’re the sort of person who wants to get your head on straight before you get out there. You know what business you’re in. More or less. But you’ve got all sorts of ideas swirling around in your head. And you just wish it could be simple.)
Hear that? It’s your money-makin’ message calling…
Here’s the truth – there are a lot of good people teaching marketing out there. Which is great. But what often gets glossed over is how to actually start crafting a basic message for your own business. One that makes sense to you. Makes sense to the people you want to attract into your business. And yah, makes you money.
In my world, a money-makin’ message has three things:
- It’s rooted in what you fight for in this world (people feel if you are faking this)
- It respects the intelligence, sophistication, and – wait for it – emotional dignity of your reader
- It positions you outside the mainstream, as a sought-after boutique experience
With those three things in place, you will stand out in the marketplace. You will position yourself to attract great clients, who expect to pay more for your services. And you will actually enjoy writing and talking about your business, because the words just flow out of you. It’s who you are. It’s what you believe. It’s the thing you’re willing to fight for, whether people buy from you or not. (Hint: it’s that detachment that makes you irresistible to great clients, btw.)
The good news is, crafting a clear, compelling message doesn’t have to be hard. In fact, I’ve put together a no-cost basic training webinar to get you started.
Here’s what you’ll learn on this content-packed 60-minute teaching webinar:
- What makes up your basic message
- The secret ingredient that makes sure people take action immediately
- The difference between a fast food message and a message that it’s gourmet
- The 3 biggest mistakes business owners make in their message (and how to fix it)
- What you need to know if you DON’T want to attract people who want cheap, fast, and easy
- Tips for connecting with great clients who are more sophisticated + emotionally intelligent than your average bear
If you are a coach, trainer, professional, or creative who thinks most people’s marketing is dumb, blunted, or unoriginal… and you wish you could find a way to express what you do AND have it actually win you business… this training is for you.
I promise that this is an actual training, just like I do in my production labs. Because I know that even attending a free training with me can make a huge difference for you. (I’ve gotten thank you notes from listeners, telling me “I’ve been attending these calls for YEARS – and this was the most training and content I’ve ever received!”).
Whether you are a seasoned business owner looking to focus your message on a new target market… or who’s been so busy + in action, you never actually bothered to drill down into your message…