Hello, my kindred teachers, healers, entrepreneurs, and creative folk…
And I turned that “code” into the Client Magnet program. From where you are right now, this program will take you on a real-life adventure to find your voice and express the true value of the work you do, in words your ideal client can’t resist.
Because when you know how to write + talk about your business like this, clients can’t stay away.
They “get” you. They can clearly see the value of what you offer. And they can’t help but feel that they are “meant” to work with you… before they’ve even MET you!
But you might be thinking that marketing isn’t your cup of tea.
It’s for slimy people.
Manipulative people.
People who take advantage of other people.
On the one hand, marketing isn’t really how you want to spend your time. You’re here to help. To heal. To lead. To teach. To bring more light into the world. To create. To swashbuckle and shake things up. I feel ya. That’s me, too.
But on the OTHER hand, a girl’s got to eat. You’ve got bills. You need to pay rent. (Do you even HAVE health insurance right now?)
And since you want to work for yourself, this means that if you don’t spread the word about your services, your business isn’t going to work.
You aren’t going to eat.
You are going to live under a bridge in a cardboard box.
You will have to get a job.
Not only that. You’ll never be able to donate $75,000 to your favorite philanthropy so that they can do their work.
You’ll never take a bunch of friends out for an incredible meal and have the experience of picking up the tab.
You’ll never experience the security that having money—and knowing how to make more whenever you want—gives you.
But not only that.
There are people out there in the world who could really use your help. And they will never, ever, EVER get the help they need if they don’t hear it from YOU because you don’t want to spend your time on marketing.
Time out: do you feel like you already know me?
Are you aware that as you’ve been reading all this, your heart is whispering to you: this is awesome?
I want you to see what’s going on here.
There’s a good chance we haven’t even met. And yet you may feel like you have a sense of who I am. That I’m your kind of person. That, if we sat down for red velvet cupcakes and glasses of milk (almond or cow), not only would we have things in common… we’d have a lot of fun together.
Do you agree that knowing how to write like this for YOUR business would be a huge secret weapon?
Who are you, and how did you get in my head?
Hello, pilgrim. I’m Stella Orange. And I got into copywriting (that’s stringing words together that sell) through the backdoor. Three things you should know about me:
First, I’m trained as a teacher. My first year out of grad school, I taught at an alternative high school in Seattle. Teaching low-income, at-risk kids with substance abuse issues and undiagnosed learning disabilities in the hood, as it turns out, is not much of a cash cow. Afternoons, I cleaned houses to pay for yoga and fancy cheese.
What this means is that I wasn’t always a successful, money-making entrepreneur who knew how to market and sell. I built my business—which was full within 8 months of starting and is on track to cross 6-figures this year—from zero. So I know what it takes for you to do it, too.
Second, I learned copywriting by trial-and-error, raising money for a community art center in Montana. I got really good at winning money for kilns, classroom field trips to art galleries, teaching artists, and a zany, vibrant community life. I know what works, what people respond to, and I can save you a lot of time and wasted energy.
Third, I studied playwriting. I also wrote and directed plays at the local theater in Montana. I spent a summer in NYC at learning to write for the stage at NYU. One of my plays—about two janitors in the White House who decide to change the course of history—even won an award. Playwriting and marketing have something in common: it’s all telling a story in a way that “plugs in” to our emotions. I teach my clients how to do this, too. Theater! (Which there will PLENTY of in this course, by the way).
Find out how to sustainably grow your business and attract YOUR ideal clients…from someone who’s done it!
Marketing isn’t hard. It’s kind of like another language. Like Farsi.
When you talk about your business, you use words that make sense to you. As a copywriter, I take those words and “translate” them into Ideal Clientese. Words that meet your ideal clients where they’re at. That connect with their problems. That plug into their dreams.
In the Client Magnet program, I’ll teach you how to do your own “translations.”
Like all my programs, Client Magnet is a production lab. This means that you are expected to show up, contribute, and do the work.
Here’s what’s in store for you in the Client Magnet program:
Not only that. As a group program, you will be studying smart marketing and effective writing in the company of other fired-up business owners across the country. They're just as committed to learning how to find the perfect words that connect with their ideal clients as you are. They want to get clear on what makes them stand out in the marketplace, just like you. And they are "in it to win it," too.
I'm a big believer in community. And I believe that having conversations with other smart people helps us see things about our businesses--and find fresh ways to express it--that you can't do alone, in your own head. So you're not just getting access to me. You're plugging into my network of highly competent and inspiring business owners nationwide--starting with your classmates in Client Magnet.
What's included in the program?
And to add a little more "sugar in your bowl," with your registration for the Client Magnet program, you will also receive these bonuses:
Hold up. Is this the program for you?
This is a small group program (limited to 10 biz owners). So, you can understand why I want to handpick the people in it. I want to make sure we’re a good fit and that you’re ready for something like this.
I find talking helps us sort out what’s best for us both. So if you think this is what you’ve been looking for, let’s talk.
I can pretty much tell in the first 5 minutes if you are a person who’s ready to do whatever it takes to make your business successful.
And I’m betting you’ll figure out whether or not this is for you, too. On a gut level.
Frankly, not everyone is cut out for this adventure. Sometimes you need to work on your money stuff or business foundations first before you can really use what I teach. I’m not a mindset or business coach, and will happily connect you with people who can help you in those areas if I get the sense that’s where you need to focus.
That said, many of my clients are delighted to work with their business or life coach AND work with me at the same time! Creativity and showing you how to “translate” your ideas into marketing language that’s really magical and awesome is what I do best. That’s where I can really help you sparkle.
When you sparkle AND you speak the language of your ideal clients AND you make a habit of putting in to action the strategies you learn, well, then I see no reason you can’t have lots of fun making lots of moolah and living a very, very good life. It would be my honor to serve you on that journey.
Here’s how you can get in on the Client Magnet program:
Shoot an email to my assistant Amy Gough at concierge@stellaorange.com right now to set up a “Client Magnet” session to talk about you, your business goals, what’s got you stumped in your marketing, and how you think I can help.
So, there you have it. What would get to happen for you if your business was irresistible to your favorite kinds of clients?
How would it feel, 6 months from now, to have shatterproof confidence that you KNOW how to express the value of your work in a way that your ideal clients can’t help but fall in love in love with?
I can’t wait to see you in the Client Magnet program.
Warmly,
P.S. The chat with me is free. If you’re thinking about this, go with your gut and set up the call. You’ll know whether or not this is what you need to move your business forward. (You can set up a chat with me by sending an email to my assistant Amy at concierge@stellaorange.com. But please don’t wait. I have a feeling this is going to fill fast.)