I recently had a spirited conversation with one of my clients about online marketing. She’s a coach and trainer, and her business model is high-touch and personal.
“I know my website isn’t selling,” she said. “But quite frankly, I don’t need it to.”
As a copywriter whose livelihood is helping coaches and service professionals write websites and emails that meet people where they are — and move them to where they want to be – things like that get me curious.
Who wouldn’t want to enroll more people in their programs and events, without more legwork, more calls, and more appearances in person?
Part of it is a volume issue. Maybe you and your team aren’t quite ready to handle more business. Maybe there is no team. (Yet.)
But as I talk with business owners across the country, I can’t help but notice a more than a little resistance to online marketing.
I get it. No one wants to be “that guy.”
We’ve all seen those sales pages with the tacky headlines and bold words and yellow highlighter. We’ve all skimmed across the bombastic headlines of websites promising profit, health, and getting back into the jeans that make your butt look good.
Here’s the thing: it doesn’t have to be like that.
But you CAN get a boost in enrollments to your programs, calls, telesummits, and product sales if you put more online strategies in your marketing mix.
And, in case you missed it, here are five ideas to get you started right now.
3. Why Isn’t My Website Making Money?
4. Making Your emails Less “Used Car Salesman” and More Truffle
5. Why is a Copywriter Talking About my Back-end?
This post is the last in a 6-part series on using the web to fill your programs and practice and sell out of your products. For a complimentary analysis of your website or sales page with Stella Orange, click here. Thanks to liveandrock’s flickr photostream for sharing.
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