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Mozart, compost and Writing Your Way Home


What a long, strange trip it’s been. Just when you think you are getting the hang of the dance, the music changes. And there you are on the dance floor, shaking your chewy salsa hips, your feet moving as if possessed by some demon, sweat dripping down your flesh like the holiest of holies… to Mozart. You’ve given up trying to match the elevator muzak of mainstream culture long ago. And you’ve grown attuned to listening for the music that …

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Tag Archives: "New Marketing"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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Masters need a different conversation

Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is … Read More >

Do you work with beginners or masters?

Last week, we talked about your ideal client. (If you missed it, you can read that here.) Now, let’s take a look at a different slice of this puzzle: Do you work with beginners or masters? What many of the people in my world are telling me lately is that they don’t really like to … Read More >

The marketplace is changing – so change your marketing

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use … Read More >