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Cabbages and white supremacists

Come up and sit with me here on this hill, would you? The time has come to talk of many things. Of shoes, and ships, and sealing wax. Of cabbages and white supremacists. Whoopsie! That’s not how that poem goes! Well, come up here with me on this hill anyway, and – over there – that patch of grass looks nice. You can sit there. We need to talk. But first! For this conversation, I need to use my ‘cosmic …

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Tag Archives: "New Marketing"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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Masters need a different conversation

Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is … Read More >

Do you work with beginners or masters?

Last week, we talked about your ideal client. (If you missed it, you can read that here.) Now, let’s take a look at a different slice of this puzzle: Do you work with beginners or masters? What many of the people in my world are telling me lately is that they don’t really like to … Read More >

The marketplace is changing – so change your marketing

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use … Read More >