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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "marketing"

The marketplace is changing – so change your marketing

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use … Read More >

How to Create More Success and Spaciousness in Your Marketing and Promotions

You sit in front of your computer. The page is blank in front of you. The cursor blinks at you, mockingly.   You decide to do the dishes. Fold laundry. Clean your office.   Two hours later, you realize you haven’t written anything. (But your kitchen counters are clean).   One of the biggest challenges … Read More >

The New Rules of Copywriting #1 – Focus less on conversion, more on resonance

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business … Read More >

What to do if you haven’t gotten done what you intended (yet)

I find myself having the same conversation with many business owners lately. It goes something like this, “Stella, I haven’t ___.” Typically, the Not Doing Of The Thing You Intended to Do was triggered by some surprise, life event, or other priority. It looks something like this: “I haven’t gotten my newsletter and blog habit … Read More >