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Masters need a different conversation


Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is often a big ole gap between the work you do with people, and how your marketing talks about it. Quick story here. My friend Dr. …

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Tag Archives: "marketing strategy"

CASE STUDY: Don’t Skip This Ingredient For a Great Email Campaign

One of the biggest hang-ups business owners tell me they have around writing copy is that it doesn’t SOUND like them. They are themselves on the phone with clients (or in person). Warm, genuine. A guide. An authority. “But Stella, when I sit down to write – ARGH! – it’s like there’s a stranger typing … Read More >