Latest Post:

Cabbages and white supremacists


Come up and sit with me here on this hill, would you? The time has come to talk of many things. Of shoes, and ships, and sealing wax. Of cabbages and white supremacists. Whoopsie! That’s not how that poem goes! Well, come up here with me on this hill anyway, and – over there – that patch of grass looks nice. You can sit there. We need to talk. But first! For this conversation, I need to use my ‘cosmic …

Read More >

Tag Archives: "marketing strategy"

CASE STUDY: Don’t Skip This Ingredient For a Great Email Campaign

One of the biggest hang-ups business owners tell me they have around writing copy is that it doesn’t SOUND like them. They are themselves on the phone with clients (or in person). Warm, genuine. A guide. An authority. “But Stella, when I sit down to write – ARGH! – it’s like there’s a stranger typing … Read More >